This Airline is Serving Up Wine and Cheese Pairings During Flights
Katherine Pendrill — June 1, 2016 — Lifestyle
JetBlue recently teamed up with Beecher's Handmade Cheese in order to offer in-flight wine and cheese pairings. While the airline has already wowed customers by serving rosé and healthy meals made from seasonal ingredients, now the company is offering a new way to dine in the sky.
The in-flight wine and cheese pairings will be available on JetBlue flights from New York City to California. The new menu will include three altitude-friendly wines that come in handy single-pour bottles. Each wine will be designed to pair with the four cheeses selected by Beecher's, including the Jamaican-Jerk-seasoned No Woman and the creamy Dutch Hollow Dulcet. All of the cheeses selected were chosen based on flavor profiles that translate best at 30,000 feet above the ground.
The in-flight wine pairings demonstrate the growing demand for more high-end snacking options on long-distance flights.
The in-flight wine and cheese pairings will be available on JetBlue flights from New York City to California. The new menu will include three altitude-friendly wines that come in handy single-pour bottles. Each wine will be designed to pair with the four cheeses selected by Beecher's, including the Jamaican-Jerk-seasoned No Woman and the creamy Dutch Hollow Dulcet. All of the cheeses selected were chosen based on flavor profiles that translate best at 30,000 feet above the ground.
The in-flight wine pairings demonstrate the growing demand for more high-end snacking options on long-distance flights.
Trend Themes
1. In-flight Gourmet Pairings - The trend of in-flight wine and cheese pairings showcases the demand for more high-end dining experiences during air travel.
2. Altitude-friendly Wines - The use of single-pour bottles with wines designed for high-altitude consumption presents an opportunity for wine brands to create specialized products for airline passengers.
3. Flavor-optimized Cheese Selections - The selection of cheeses chosen based on flavor profiles that translate best at high altitude highlights the potential for cheese producers to target the airline industry with specially curated products.
Industry Implications
1. Airline - Airlines can capitalize on the demand for high-end dining experiences by partnering with gourmet food and beverage brands to offer curated food and beverage pairings during flights.
2. Wine - Wine producers have an opportunity to develop altitude-friendly wine varieties and packaging innovations to cater to the growing trend of in-flight wine pairings.
3. Cheese - Cheese manufacturers can explore partnerships with airlines to create flavor-optimized cheese selections that are specifically tailored for consumption at high altitudes.
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