The New 'Dine & Drink' Special Elevates the Casual Dining Experience
Katherine Pendrill — May 23, 2016 — Lifestyle
References: tgifridays & brandeating
TGI Fridays recently announced the launch of its new 'Dine & Drink' promotion, which gives consumers a chance to enjoy an entree and an accompanying drink for just $12. With growing competition from fast casual eateries, the special is designed to give consumers a new reason to choose the sit-down restaurant.
The new Dine & Drink promotion gives consumers a chance to choose from a curated selection of entrees, which includes dishes such as Half-Rack Bacon-Crusted Ribs, the Truffle Stacked Burger and Jack Daniel's Hickory-Smoked Mahi. The entree can then be paired with alcoholic drinks such as the Blackberry Margarita and Peach Long Island Tea or non-alcoholic drinks such as soda.
In addition to changes to its menu and store interiors, the new special aims to make TGI Fridays more appealing to a younger of consumers.
The new Dine & Drink promotion gives consumers a chance to choose from a curated selection of entrees, which includes dishes such as Half-Rack Bacon-Crusted Ribs, the Truffle Stacked Burger and Jack Daniel's Hickory-Smoked Mahi. The entree can then be paired with alcoholic drinks such as the Blackberry Margarita and Peach Long Island Tea or non-alcoholic drinks such as soda.
In addition to changes to its menu and store interiors, the new special aims to make TGI Fridays more appealing to a younger of consumers.
Trend Themes
1. Discount Pairing Menus - Creating discounted pairing menus can attract customers looking for value while providing a diverse dining experience.
2. Fast Casual Competition - With growing competition from fast casual eateries, offering promotions like 'Dine & Drink' can help traditional sit-down restaurants stand out.
3. Targeting Younger Consumers - Introducing new specials and menu options can make sit-down restaurants like TGI Fridays more appealing to a younger demographic.
Industry Implications
1. Restaurant Industry - Restaurants can benefit from creating discounted pairing menus to attract customers and differentiate themselves in a competitive market.
2. Fast Casual Industry - Fast casual eateries can explore their own version of pairing menus to enhance the dining experience and stay competitive with other restaurant formats.
3. Beverage Industry - The beverage industry can collaborate with restaurants to develop new and innovative drink options for pairing menus, catering to both alcohol and non-alcohol consumers.
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