This Tasting Set from Montezuma's Pairs Chocolate and Beer
Laura McQuarrie — September 16, 2016 — Lifestyle
References: montezumas
Smooth, bitter and dark are some of the terms that can be used to describe both chocolate and beer, which is what makes them such great tasting companions. In recognition of this, Montezuma's created a 'Hogs Back Brewery Bar & Bottle' set that makes it possible for chocolate lovers to get a taste for a rich chocolate bar, as well as an indulgent chocolate lager. Specifically, the unique pairing gives consumers a taste of Montezuma's best-selling Lordy Lord dark chocolate bar, as well as a beer that was developed in partnership with the Hogs Back Brewery.
With the rise of craft beer culture, many consumers have become open to unusual beer pairings, especially those that pair high-end brews with easily accessible treats like chocolates, pizzas and burgers.
With the rise of craft beer culture, many consumers have become open to unusual beer pairings, especially those that pair high-end brews with easily accessible treats like chocolates, pizzas and burgers.
Trend Themes
1. Craft Beer Pairings - Craft beer culture has opened up opportunities for unusual pairings with easily accessible treats like chocolates.
2. Gourmet Chocolate and Beer - There is a growing interest in pairing high-end craft beers with gourmet chocolates, creating a unique tasting experience.
3. Collaborative Food and Beverage Sets - Collaboration between breweries and confectionery brands is leading to the development of tasting sets that offer consumers a combination of chocolate and beer.
Industry Implications
1. Craft Beer - Craft beer breweries can explore partnerships with confectionery brands to create unique tasting sets that cater to the growing interest in beer pairings.
2. Gourmet Chocolate - Gourmet chocolate brands can collaborate with breweries to offer their customers a new and indulgent tasting experience by pairing their chocolates with craft beers.
3. Confectionery - Confectionery brands can venture into the beer industry by creating collaborative tasting sets that combine their chocolates with beer, appealing to consumers looking for unique flavor combinations.
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