This Hotel Offers Diners Unexpected Food and Beverage Pairings
Katherine Pendrill — July 31, 2015 — Lifestyle
References: transformation.sheraton & finance.yahoo
Sheraton Hotels and Resorts is now giving guests the opportunity to indulge in a series of unique food and beverage pairings at its restaurants. In recent years, many hotel guests have begun opting for unique and personalized culinary experiences over standard food fare. Sheraton has found a way to incorporate this kind of experience into its hotels by adding a menu of unexpected and exciting food pairings that will provide guests with memorable culinary experiences.
The new menu is largely made up of appetizers and bar snacks, each of which comes with an unexpected drink recommendation. The hotel used its existing selection of wine and a new inventory of craft beer to offer guests unexpected food and beverage pairings. One of the unusual pairings includes a Banana Bread Peanut Butter Sandwich paired with Tawny Port. By going beyond traditional pairings, the new menu turns hotel dining into an opportunity for an enriching culinary experience.
The new menu is largely made up of appetizers and bar snacks, each of which comes with an unexpected drink recommendation. The hotel used its existing selection of wine and a new inventory of craft beer to offer guests unexpected food and beverage pairings. One of the unusual pairings includes a Banana Bread Peanut Butter Sandwich paired with Tawny Port. By going beyond traditional pairings, the new menu turns hotel dining into an opportunity for an enriching culinary experience.
Trend Themes
1. Personalized Culinary Experiences - Hotels can cater to the trend of personalized culinary experiences by creating unique and unexpected food and beverage pairings for their guests.
2. Craft Beer Pairings - Hotels can incorporate craft beer into their menus to provide guests with unique and unexpected food and beverage pairings that will enhance their culinary experience.
3. Creative Food Pairings - Hotels can distinguish themselves from competitors and provide memorable culinary experiences for guests by offering creative and unexpected food pairings.
Industry Implications
1. Hospitality - The hospitality industry can innovate and cater to the trend of personalized culinary experiences by creating unique and unexpected food and beverage pairings for their guests.
2. Craft Beer - Craft beer breweries can team up with hotels and restaurants to offer guests unique and unexpected food and craft beer pairings.
3. Fine Dining - Fine dining restaurants can incorporate unexpected food and beverage pairings into their menus to create memorable culinary experiences for their customers.
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