It takes a lot to make a creative chocolate bar branding campaign. A marketing team has to push the boundaries on what is essentially a fixed shape. Trying to make a million things out of a ridged rectangle isn't the easiest thing to do, but many companies have become proficient at it.
Some companies prefer to live by the principle of simplicity. Using bright colors and interesting drawings on the wrappers to draw the wandering eyes of consumers can be a good way to get new customers. Other companies use a more bombastic methods that include strange flavors and over-the-top marketing styles. Examples of this would be soy sauce chocolate bars, sriracha bars or bloody chocolates.
Chocolate bars are a staple in the candy industry because of their taste and classic appeal. Companies are evolving though, and with that, so are branding methods for chocolate bars.
26 Creatively Crafted Chocolate Bars
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Easy-Access Sweets
Sharewithme Chocolate Packaging is Fuss-Free So You Can Taste Your Treat Sooner
25
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
24
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
23
Sweet-Sharing Promotions
MILKA Helps People Show Love by Sharing the Last Square of Chocolate
22
Medicinally Marketed Treats
Elixir Chocolate Packaging Prescribes a Delicious Dose of Sweet Cocao
21
Sketched City Wrappers
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
20
Color-Blocked Confections
The Mary and Matt Custom Chocolates are Chic and Tasty
19
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
18
Dystopian Competition Chocolate Bars
Vosges' Hunger Games Chocolate Features the 12 Districts
17
Chocolate Coffee Bars
Awake Bars Combines Chocolate and Coffee for the Ultimate Energy Boost
16
Chip-Flavored Chocolate Bars
The Tayto Cheese & Onion Chocolate Bar is a Controversial Mix
15
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
14
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
13
Embossed Chocolate Packaging
The Sweet Moonstruck Chocolatier Wrappers by Sandstrom Partners
12
Personified Chocolate Cartoons
Juan Molinet's Cute Chocolate Cadbury Illustrations Are Sweet
11
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
10
Booze-Based Confections
A Jack Daniel’s Whiskey Chocolate Bar is Filled with the Real Stuff
9
Soy Sauce Dessert Bars
The Savory Ramen Chocolate Bar Combines Soup and Sweets
8
Break-Off Infusion Bars
Afteroom Tea Brick Demonstrates a New Way to Distribute and Brew Drinks
7
Heartbreak Cocoa Bars
Kokoro Chocolate Comes in Cute Love-Focused Packaging
6
Roarin' Twenties-Inspired Treats
Bixby & Co Chocolate Bars are Organic and Nostalgic
5
Gender-Biased Cocoa Treats
The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
4
Cutesy Confection Branding
Field's Sweet Spot Packaging Creates a Visual Sugar High
3
Carbon-Neutral Chocolate Bars
Gru Grococo Makes Going Green Delicious
2
Spicy Condiment-Flavored Candies
The Sriracha Chocolate Bar Brings the Heat to Your Mouth
1
Cookie-Infused Chocolatey Snacks
The Crunch Girl Scout Candy Bar is Full of Thin Minty Goodness
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Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Chocolate Power Candies
HORMBLES CHORMBLES Makes High-Protein, Low-Calorie, Zero-Sugar Treats
Ketchup Chocolate Bars
Ketchup & KitKat Pairings on TikTok Inspired the KitKat'Chup Bar
Uniquely Decadent Chocolate Bars
FIX Dessert Chocolatier Offers Creative Fillings in its Bars
Memory-Stimulating Chocolate Boxes
Cadbury's Memory Bar Boxes Help People Living with Dementia
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Celebratory Eclipse Snack Bars
Perfect Bar Chocolate Brownie Has Over 20 Superfood Ingredients
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Tequila-Infused Chocolate Bars
Compartés' Margarita Tequila Chocolate Bar is a Zesty Sweet Treat
Candy-Inspired Protein Bars
ONE Bars & The Hershey Company Collaborated on Low-Sugar Bars
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ketchup-Flavored Chocolate Bars
The KitKat’Chup Bar is Made with the Help of Heinz
Keto-Friendly Vegan Chocolates
Krack'd Snacks Mylk Chocolate Peanut Butter Caramel Crunch is Keto
Paper-Packaged Chocolate Bars
Walkers Chocolates Switched to 100% Recyclable Packaging
Creamy Milk-Free Chocolates
Fellow Creatures Recreates Milk Chocolate Without Dairy
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Collaborative Candy-Flavored Drink Mixes
The Candy Shop Cocoa Has Hershey-Inspired Flavors
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Celebratory Cartoon Candy Bars
This New Japanese KitKat Flavor Showcases Sanrio Characters
Travel-Inspired Chocolate Bar Giveaways
Kit Kat Introduced its 'Vanilla Break' Sweepstakes
Flavorful Two-Sided Candy Bars
Ritter Sport Duo Bars Come in Three Varieties
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Healthy Trail Mix-Style Bars
KIND Snacks Debuts a Collection of Sweet and Savory Snacks
Premium Organic Chocolate
Green & Black’s Smooth Flavours Revolutionize Dark Chocolate
Snackable Chocolate Bars
Hu's Snack-Size Bars Share Fan-Favorite Ingredients in a Smaller Format
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
Fig-Themed Chocolate Bars
H!P Debuts Figs in Blankets with the Help of Winner Louise Coutinho
Savory On-the-Go Snack Bars
Fresh Food For Now Savory Bars Come in Two Flavors
Halloween-Inspired Chocolate Bars
KitKat Unveils Ghost Toast in Time for Spooky Season
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Functional Superfood Chocolates
Antidote Chocolate Delivers Sweet Snacks with Health Benefits
Cell-Based Chocolates
California Cultured is Developing Next-Gen Ethical, Sustainable Chocolate
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Casserole-Inspired Chocolate Bars
This Gourmet Chocolate Bar Plays with Sweet Potato & Marshmallow
Decadent Dessert Bars
The Dessert Bar by Divine Deliciously Brightens Everyday Occasions
Protein-Rich Candy Bar Milks
These Chocolate Milks Feature the Flavor of Classic Candies
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Candy-Packed Snack Cookies
Cookies with Chocolate M&M’s minis Have a Crunch in Every Bite
Summer-Themed Gourmet Chocolates
Compartés Chocolate Launches Elevated Summertime Collection
Coffee Bean Candy Bars
The Coffee Bar is Made with Whole Coffee Beans Over Cocoa Beans
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Min Chocolate Protein Bars
Trader Joe's is Selling a New Chocolate Mint Perfect Bar
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Branded Chocolate Ice Creams
These Reese’s Ice Cream Products are Headed to the UK
Peanut-Shaped Chocolate Treats
Reese's Has Launched a New Peanut Butter Cup Shape at Retailers
Better-for-You Frozen Bars
Yasso's Real Fruit Bars are Blended with Protein-Packed Greek Yogurt
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Chocolatey Cereal Snack Bars
Cadbury Brunch Choc Chip Bars are Sweetened with Chocolate and Honey
Small-Batch Seasonal Treat Ranges
Ethel M Chocolates Introduced a Range of Items for the Holidays
Biscuit Candy Bar Boxes
The Nestlé Big Biscuit Box is Packed with 69 Assorted Candy Bars
Plant-Based Filled Chocolates
Thro's Filled Chocolates are Salty, Sweet Multi-Textured Indulgences
Tree-Shaped Candy Bars
Mars is Selling Festive Snickers Trees This Holiday Season
Scrumptious Cocoa-Free Candy Bars
WNWN Food Labs Has Unveiled Three New Bars in the UK
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Customized Corporate Chocolate Gifts
Bitzel's Chocolate Introduced New Gifting Options
Mulled Wine Chocolate Bars
Raaka's Mulled Wine Bar Treats Chocolate Lovers to a Seasonal Flavor
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Sundae-Flavored Chocolate Candies
Milkybar Rowntree’s Jelly & Ice Cream Arrives This Summer
High-Quality Mini Truffle Bars
Endangered Species Chocolate Recently Introduced Three New Flavors
Navigational Protein Bars
Perfect Bar Created a Bar with a GPS to Lead Shoppers to Its Product
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Collaboration Candy Bars
The Chocolat Stella Quality & Diversity Collection Arrives This Fall
Kid-Friendly Protein Bars
Ready's Kids Whole Grain Protein Bars Come in Treat-Like Flavors
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Charitable Christmas Chocolates
Purdys Chocolatier's Dear Santa Bar Supports Children's Hospitals
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spiced Superfood Snack Bars
The B.T.R. x Blue Bottle Coffee Superfood Protein Bar is Satisfying
Nutty Nostalgic Baked Goods
The Crumbl Peanut Butter Dessert Bar is a New Take on a Classic
Textural Sharing-Friendly Candy Bars
Cadbury StarBar Duo is Delicious and Value-Conscious
Gourmet Halloween-Themed Chocolates
Compartés Celebrates Spooky Season with Limited-Edition Bars
Collaboration Cookie-Flavored Protein Bars
Think Minis Protein Snack Bars Come in Seven Flavors
Ethical Snacking-Friendly Chocolates
Tony’s Chocolonely Lil Bits Come in Three Flavor Options
Flavorful Protein Bar Samplers
B.T.R. Nation Presents the Bestseller Protein Bar Sampler
Plant-Based Candy Bars
Harken Sweets Bars Offer New Takes on Classic Combinations
Textural Low-Sugar Candy Bars
Cadbury Dairy Milk Fruitier & Nuttier Has 70% Fruits and Nuts
Savory Crispy Candy Bars
Butterfinger Salted Caramel Will Arrive in Spring 2025
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Low-Sugar Chocolate Bars
Oobli Milk Chocolate Bars are Low-Sugar & Free from Artificial Sweeteners
Customized Candy Mix Experiences
IT'SUGAR Chews-Your-Mix Offers Customers More Options
Cookie-Themed Chocolates
Raaka's Snickerdoodle and Linzer Cookie Bars Feature Unroasted Chocolate
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Textural Chocolatey Candy Bars
KitKat Chunky Crunchy Double Chocolate is Limited-Edition
Celebratory Chocolate Brand Campaigns
Lindt & Sprüngli is Marking its 75th Anniversary
Branded Bottled Chocolate Milkshakes
Cadbury Milkshakes Come in Two Flavors
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Sustainable Mainstream Candy Bars
This New KitKat Bar is Made with Sustainably Sourced Cocoa
Buttery Croissant Chocolate Bars
Compartés' Milk Chocolate Bar is Infused with Flaky Pastry Pieces
Brain-Boosting Protein Bars
MOSH's Bars Feature a Signature Brain Fuel Blend
Reimagined Nutty Candy Bars
Reese’s Fast Break Bar Offers a New Take on a Classic
Texturally Chunky Candy Bars
Cadbury Dairy Milk &More Comes in Two Flavor Options
Spiced Chocolate Snack Ranges
The Snak Club Tajín Seasoned Chocolatey Range is Arriving Now
Beverage-Flavored Candy Bars
The Yoo-Hoo Candy Bar Offers a Nostalgic Flavor Experience
Mexican Cuisine Candy Bars
Sleep Walk Chocolate is Introducing Four Mexican Cuisine Treats
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Collaboration Candy Bar Treats
Butterfinger and Circle K Partnered on New Food and Beverages
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Cornbread-Flavored Chocolate Bars
Compartés' Corn Bread Chocolate Bar is a Decadent Seasonal Treat
Recreated Viral Chocolate Bars
The Robinson Confections Dubai Chocolate Bar is Arriving Now
Donut-Inspired Chocolate Wafers
The Kit Kat Chocolate Frosted Donut Flavored Bar is a Sweet Treat
Romantic Malted Cake Bars
Raspberry Maltesers Cake Bars Come with Five Servings Per Pack
Snacking-Friendly Chocolate Bars
Hu Snack-Size Bars are Perfect for Anytime Enjoyment
Extra Indulgent Ice Cream Bars
Perry's Ice Cream Makes Super-Premium, Portion-Controlled Treats
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Farmer-Supporting Chocolate Bars
Hotel Chocolat Better Way Bars Come in Two Options
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Organic Chocolate Chip Bars
Trader Joe's Bars Are Ideal For Hiking or a Quick Snack
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Fruit-Sweetened Chocolate Products
The Wild West Chocolate Line Has Nine Varieties
Cancer Awareness Snack Bars
Bobo's Chocolate Almond Brownie Bar is Limited-Edition
Vanilla-Flavored Candy Bars
Kit Kat Vanilla is a Now a Permanent Kit Kat Flavor
Frozen Spherical Chocolate Treats
Maltesers Ice Cream Bars Have a Malty, Textural Profile
Textural Artisan Chocolate Bars
Fatso Sweet Tart Has Cherry, Almond and Shortbread in the Mix
Sundae-Inspired Chocolate Bars
Compartés' Hot Fudge Sundae Chocolate Bar is a Gourmet Treat
Professional Chocolate Solutions
Guittard Couverture Comes in Many Options for Wholesale Customers
Ethical Chocolate Bars
UP-UP Makes Chocolate with 100% Certified Slave-Free Cocoa
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Bite-Size Artisan Chocolate Bars
These New Cox&Co Chocolate Bars Come in a Range of Flavors
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Dark Chocolate Cookie Bars
These Catalina Crunch Bars are Low in Sugar and Come in Two Flavors
Cupcake-Flavored Chocolate Bars
Sprinkles Chocolate Bars Capture the Taste of Signature Treats
Candy Bar-Flavored Dessert Pots
The Yorkie Milk Chocolate Dessert is Smooth and Creamy
Gifting-Ready Candy Tubs
Swizzels Gift Drums Come in a Variety of Flavors
Nutritious Breakfast Bars
Eden's Sweets is Enhancing the Health Snack Industry
Halloween-Ready Snack Bars
Clif Kid Zbar Halloween Mini Bars are Ready for Trick-or-Treaters
Artisanal Holiday Candy Ranges
Rocky Mountain Chocolate Announced New Treats for Christmas
Baked Good-Flavored Granola Bars
Sunbelt Bakery Snickerdoodle Chewy Granola Bars are Nostalgic
Candy Bar-Inspired Cannabis Chocolates
Swifts Stellar Bites Have a Chewy Nougat Center
Branded Chocolate Baking Mixes
The Ghirardelli Brownie Cookie Bar Mix Creates Rich Baked Goods
Classically Flavored Holiday Chocolates
Terry’s Chocolate Milk Ball Breaks into 20 Segments