Cookies with Chocolate M&M’s minis Have a Crunch in Every Bite
Michael Hemsworth — July 22, 2024 — Lifestyle
References: marschocolatedrinksandtreats & talkingretail
Cookies with Chocolate M&M’s minis have been launched by Mars Chocolate Drinks & Treats as a new snack product that makes use of the brand's recently introduced M&M's minis chocolate candies.
The cookies have a classic baked good recipe that's packed with ample M&M's minis to give every bite a crispy, crunchy texture with ample chocolate flavor to boot. The cookies also have a colorful profile thanks to the candies in the mix that help to give them further character and visual appeal. The product is making its way to retailers in the UK in packs priced starting at £1.90.
General Manager Michelle Frost spoke on the Cookies with Chocolate M&M’s minis saying, "We anticipate that the launch of Cookies with Chocolate M&M’S minis will attract a new younger shopper to the cookie aisle. We believe that we have an enticing consumer proposition, with M&M’s being the biggest chocolate brand globally, a fantastic tasting product and eye-catching packing.”
The cookies have a classic baked good recipe that's packed with ample M&M's minis to give every bite a crispy, crunchy texture with ample chocolate flavor to boot. The cookies also have a colorful profile thanks to the candies in the mix that help to give them further character and visual appeal. The product is making its way to retailers in the UK in packs priced starting at £1.90.
General Manager Michelle Frost spoke on the Cookies with Chocolate M&M’s minis saying, "We anticipate that the launch of Cookies with Chocolate M&M’S minis will attract a new younger shopper to the cookie aisle. We believe that we have an enticing consumer proposition, with M&M’s being the biggest chocolate brand globally, a fantastic tasting product and eye-catching packing.”
Trend Themes
1. Candy-infused Baked Goods - Combining classic baked goods with popular candies provides a novel taste experience and enhances visual appeal.
2. Multi-texture Snacks - The inclusion of M&M’s minis introduces a crunchy texture to traditional cookies, augmenting the sensory experience for consumers.
3. Youth-targeted Desserts - Bright, colorful candy pieces in cookies capture the attention of younger demographics, aligning with their preferences for vibrant and flavorful snacks.
Industry Implications
1. Confectionery - Integrating established candy brands into other product categories like baked goods creates opportunities for cross-category innovation.
2. Baked Goods - Introducing versatile, candy-enhanced snacks reinvents traditional products, appealing to a broader customer base.
3. Retail - Eye-catching, colorful snack packaging enhances product visibility on shelves, potentially driving increased sales among impulse buyers.
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