The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
Nikki Taylor — October 3, 2012 — Lifestyle
References: dailymail & sweetretailing
The Cadbury Crispello chocolate bar was invented in order to pick up sales for the prominent chocolate-making mogul. The target audience for this tasty bar is women only. The company believes that women are the biggest chocolate consumers, and due to more women being more body-conscious, chocolate sales have dropped.
The Cadbury Crispello promises to satisfy women's sweet craving without adding the extra pounds to their waistline. It is a 165-calorie bar that is made of wafer and filled with fluffy milk chocolate. The chocolate bar comes in cubes that can be separated; however, the added bonus with this candy is that the package is resealable so there is no rush to eat it all in one sitting.
The Cadbury Crispello promises to satisfy women's sweet craving without adding the extra pounds to their waistline. It is a 165-calorie bar that is made of wafer and filled with fluffy milk chocolate. The chocolate bar comes in cubes that can be separated; however, the added bonus with this candy is that the package is resealable so there is no rush to eat it all in one sitting.
Trend Themes
1. Gender-specific Food Products - Opportunity for brands to cater to specific gender preferences and dietary concerns.
2. Health-conscious Treats - Demand for low-calorie and guilt-free snacks that still satisfy cravings.
3. Convenient Packaging - Growing need for resealable and portion-controlled packaging for on-the-go consumption.
Industry Implications
1. Food and Beverage - Opportunity for companies to innovate and introduce gender-targeted food products.
2. Health and Wellness - Market for companies to develop and market low-calorie snacks and treats.
3. Packaging - Potential for companies to design and manufacture resealable and portion-controlled packaging solutions.
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