Kokoro Chocolate Comes in Cute Love-Focused Packaging
References: kokorochocolate & cutesign.tumblr
Chocolate brand Kokori Chocolate by Kaori Pi translates into the quaint message “from the heart,” a statement that coincides perfectly with the heart motif featured on the chocolate bars and the product packaging.
Decadent flavors such as ‘white chocolate spiced apple pastry flake’ and ‘dark chocolate honey chrysanthemum’ are instantly devoured as the fun and easily breakable shape encourages people to smash the bar open and indulge. Kaori Pi created the sweet designs on the chocolate while Ben Lambers from Dutch Studio Aandacht designed the pretty packaging in fun colors and loveable prints that appeal to those with a penchant for sweetness and cute imagery.
The Kokori Chocolate product line is practically tailor-made for events such as Valentine’s Day, Mother’s Day, birthdays, anniversaries and other days that celebrate your sweetheart.
Decadent flavors such as ‘white chocolate spiced apple pastry flake’ and ‘dark chocolate honey chrysanthemum’ are instantly devoured as the fun and easily breakable shape encourages people to smash the bar open and indulge. Kaori Pi created the sweet designs on the chocolate while Ben Lambers from Dutch Studio Aandacht designed the pretty packaging in fun colors and loveable prints that appeal to those with a penchant for sweetness and cute imagery.
The Kokori Chocolate product line is practically tailor-made for events such as Valentine’s Day, Mother’s Day, birthdays, anniversaries and other days that celebrate your sweetheart.
Trend Themes
1. Cute Packaging - Opportunity for companies to incorporate adorable and appealing designs in their product packaging to attract customers with a penchant for sweetness and cute imagery.
2. Interactive Consumption - Innovative shape and breakable bars encourage consumers to actively engage with the product, increasing the level of enjoyment and satisfaction.
3. Special Occasion Marketing - An opportunity to create product lines specifically tailored for holidays and special occasions, offering unique flavors and designs that resonate with consumers seeking sentimental gifts.
Industry Implications
1. Food and Beverage - Food companies can explore creative packaging and product designs to enhance the consumer experience and differentiate themselves in the market.
2. Gift and Specialty Retail - Potential for retailers to curate product offerings for specific occasions and provide customers with unique and sentimental gift options.
3. Confectionery and Sweets - Innovative chocolate brands can disrupt the market by offering interactive and visually appealing products that stand out among traditional chocolate offerings.
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