Maltesers Ice Cream Bars Have a Malty, Textural Profile
Michael Hemsworth — January 12, 2024 — Lifestyle
References: marschocolatedrinksandtreats & foodbev
The Maltesers ice cream bars have been added to the Mars Chocolate Drinks & Treats frozen product portfolio in the UK to provide avid fans of the namesake candy with an alternative format to enjoy them.
The treat starts off with a soft, malt-flavored ice cream that's infused with mini pieces of Maltesers honeycomb to give each bite a smooth yet textural touch. The exterior of the ice cream treat is covered in a smooth milk chocolate for a satisfying crack with every bite. Available now at major retailers in the UK, the treats are priced at £2.50 for a four pack.
General Manager Michelle Frost spoke on the Maltesers ice cream bars saying, "Our range of branded ice cream bars has continued to grow in popularity, particularly sold as take-home multipacks. It is our most popular format, and coupled with the popularity of the Maltesers brand, we see a great opportunity to appeal to ice cream and confectionery fans alike with the launch of Maltesers Ice Cream bar!”
The treat starts off with a soft, malt-flavored ice cream that's infused with mini pieces of Maltesers honeycomb to give each bite a smooth yet textural touch. The exterior of the ice cream treat is covered in a smooth milk chocolate for a satisfying crack with every bite. Available now at major retailers in the UK, the treats are priced at £2.50 for a four pack.
General Manager Michelle Frost spoke on the Maltesers ice cream bars saying, "Our range of branded ice cream bars has continued to grow in popularity, particularly sold as take-home multipacks. It is our most popular format, and coupled with the popularity of the Maltesers brand, we see a great opportunity to appeal to ice cream and confectionery fans alike with the launch of Maltesers Ice Cream bar!”
Trend Themes
1. Alternative Ice Cream Formats - The Maltesers ice cream bars offer a unique format for ice cream lovers, combining soft malt-flavored ice cream with mini pieces of Maltesers honeycomb for a smooth yet textural touch.
2. Infused Ice Cream - The infusion of mini pieces of Maltesers honeycomb into the malt-flavored ice cream provides a new level of flavor and textural experience for ice cream enthusiasts.
3. Branded Frozen Treats - The success and popularity of branded ice cream bars, such as the Maltesers ice cream bars, present a strategic opportunity for companies to expand their frozen treat offerings.
Industry Implications
1. Frozen Foods - The introduction of unique and innovative ice cream bars, like the Maltesers ice cream bars, creates a disruptive opportunity in the frozen foods industry.
2. Confectionery - The combination of popular confectionery brands, like Maltesers, with ice cream opens up new possibilities for innovative confectionery products with a frozen twist.
3. Retail - The launch of Maltesers ice cream bars, which have gained popularity as take-home multipacks, presents a lucrative opportunity for retailers to attract ice cream and confectionery enthusiasts.
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