The Sweet Moonstruck Chocolatier Wrappers by Sandstrom Partners
Francis Tiangson — February 6, 2011 — Marketing
References: sandstrompartners & lovelypackage
Moonstruck Chocolatier, a Portland-based company, has some awesome chocolate bar packaging that was designed by Sandstrom Partners. Some of the sweet treats that are wrapped in the awesome designs include the Peruvian Fortunato Dark Chocolate Bar and the Venezuelan Milk Chocolate Bar.
The package design is fanciful and intricate, definitely giving the Moonstruck Chocolatier products a distinct look. With this wicked packaging, these bars definitely stand out against their competition.
Implications - At first glance, the buyer already gets the sense that these tasty treats are more gourmet or high-quality than their plastic-wrapped peers. These Sandstrom Partners wrappers are certainly successful in selling their scrumptious interiors.
The package design is fanciful and intricate, definitely giving the Moonstruck Chocolatier products a distinct look. With this wicked packaging, these bars definitely stand out against their competition.
Implications - At first glance, the buyer already gets the sense that these tasty treats are more gourmet or high-quality than their plastic-wrapped peers. These Sandstrom Partners wrappers are certainly successful in selling their scrumptious interiors.
Trend Themes
1. Embossed Chocolate Packaging - The use of embossed chocolate packaging adds a touch of luxury and sophistication to chocolate products.
2. Distinct Package Designs - Distinct and intricate package designs help chocolate bars stand out in a competitive market.
3. Gourmet Chocolate Treats - Gourmet or high-quality chocolate treats are gaining popularity, driven by eye-catching packaging designs.
Industry Implications
1. Chocolate Manufacturing - Chocolate manufacturers can explore the use of embossed packaging to elevate their brand and emphasize the quality of their products.
2. Graphic Design and Packaging - The graphic design and packaging industry can innovate by creating unique and eye-catching designs for chocolate bar packaging.
3. Luxury Food and Beverage - The luxury food and beverage industry can tap into the growing demand for gourmet treats by collaborating with chocolatiers and incorporating distinct package designs.
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