Terry’s Chocolate Milk Ball Breaks into 20 Segments
Michael Hemsworth — August 29, 2024 — Lifestyle
References: carambarco & foodbev
Terry’s Chocolate Milk Ball from Carambar's has been launched by the brand as a new product for the 2024 holiday season to provide consumers with a classic option to try out this year. The product features the signature format of the classic Terry's Chocolate Orange with its sphere-shaped profile and 20-segment serving size, but prioritizes the flavor of milk chocolate. This is intended to help the brand tap into the plain chocolate segment that makes up approximately 40% of the market to bring new customers to the brand the holiday season.
Senior Marketing Manager Lorène Decam commented on the new Terry’s Chocolate Milk Ball saying, "Launching a plain version is something most brands start with, but Terry’s will always be different. Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls. There’s a huge growth opportunity for the brand and the category.”
Senior Marketing Manager Lorène Decam commented on the new Terry’s Chocolate Milk Ball saying, "Launching a plain version is something most brands start with, but Terry’s will always be different. Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls. There’s a huge growth opportunity for the brand and the category.”
Trend Themes
1. Segmented Chocolate Products - Breaking traditional chocolate into easily shareable segments increases consumer engagement and offers a unique eating experience.
2. Classic Flavors with Modern Twists - Incorporating nostalgic flavors into contemporary products appeals to both long-time fans and new customers.
3. Holiday-themed Confectionery - Seasonal products gain heightened attention during holidays, enhancing consumer demand and brand loyalty.
Industry Implications
1. Confectionery - Innovative chocolate designs and flavors can significantly drive growth in the competitive sweets market.
2. Seasonal Goods - Capitalizing on holiday seasons with specialized products can increase market penetration and consumer excitement.
3. Food & Beverage Packaging - Creative and functional packaging, like segmented shapes, can differentiate products in a crowded retail space.
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