Yasso's Real Fruit Bars are Blended with Protein-Packed Greek Yogurt
Laura McQuarrie — March 26, 2024 — Lifestyle
References: yasso & finance.yahoo
Yasso's Snack Bar and Crunch Bar portfolio is expanding to include three new real fruit bar varieties that are blended with the brand's signature creamy Greek yogurt. Strawberry Chocolate Crunch, Strawberries & Cream Bars and Creamy Mango are three new ways for consumers to find refreshment heading into the spring and summer seasons, and these better-for-you bars provide four grams of protein with indulgent yet low-calorie recipes.
"We're excited to continue challenging industry norms by providing better-for-you snacking options in the freezer aisle with our new real fruit platform," said Amanda Klane and Drew Harrington, co-founders of Yasso, "Yasso's first ever items were fruit flavors, so it's exciting to return to our roots in a way, with superior product that meets the needs of today's consumer."
"We're excited to continue challenging industry norms by providing better-for-you snacking options in the freezer aisle with our new real fruit platform," said Amanda Klane and Drew Harrington, co-founders of Yasso, "Yasso's first ever items were fruit flavors, so it's exciting to return to our roots in a way, with superior product that meets the needs of today's consumer."
Trend Themes
1. Better-for-you Frozen Bars - Innovative frozen bars blended with Greek yogurt offer indulgence and health benefits for consumers.
2. Real Fruit Platform - Expanding product lines with real fruit bar varieties create fresh and flavorful snacking choices.
3. Protein-packed Desserts - Integrating protein-rich Greek yogurt into frozen bars caters to health-conscious individuals seeking nutritious treats.
Industry Implications
1. Frozen Food - The Frozen Food industry can explore new formulas that merge taste and nutrition in ready-to-eat desserts.
2. Health Snacks - The Health Snacks sector has the opportunity to develop premium, protein-enhanced products that appeal to modern consumers seeking wholesome indulgences.
3. Dairy Products - Dairy Product manufacturers can innovate by incorporating Greek yogurt into treats, combining dairy goodness with protein benefits.
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