Cadbury StarBar Duo is Delicious and Value-Conscious
Michael Hemsworth — April 8, 2024 — Lifestyle
References: cadbury & grocerytrader
The Cadbury StarBar Duo candy bar is headed to the UK market as the latest addition to the brand's namesake Duo range as a value-minded treat that responds to changing consumer preferences. The candy bar is crafted with the signature blend of salty peanuts, caramel and Cadbury milk chocolate to give each bite a sweet, slightly salty and highly satisfying flavor. The bar comes with two servings in each pack, just like the other varieties in the Duo range, to encourage consumers to share with a friend or as the perfect option for couples.
Brand Manager at Mondelēz International Olena Solodka commented on the new Cadbury StarBar Duo candy bar saying, "This is a brilliant time for Cadbury StarBar to be expanding into Duos; this shopper favourite was launched back in 1976 and is especially popular in convenience stores. It’s currently growing at 12% in singles so combined with the popularity of the Duos range it’s set to be a true star! What’s more, insight tells us that the Duos format is not only an attractive proposition for price-conscious consumers but is also another way for retailers to offer shoppers more sharing options."
Brand Manager at Mondelēz International Olena Solodka commented on the new Cadbury StarBar Duo candy bar saying, "This is a brilliant time for Cadbury StarBar to be expanding into Duos; this shopper favourite was launched back in 1976 and is especially popular in convenience stores. It’s currently growing at 12% in singles so combined with the popularity of the Duos range it’s set to be a true star! What’s more, insight tells us that the Duos format is not only an attractive proposition for price-conscious consumers but is also another way for retailers to offer shoppers more sharing options."
Trend Themes
1. Value-minded Treats - Opportunity to tap into consumer preferences for affordable yet delicious candy bars.
2. Sharing Encouragement - Potential to boost sales by promoting sharing-friendly packaging for confectionery products.
3. Duo Range Expansion - Expanding product lines to include duo-packaging can attract a wider consumer base seeking variety and convenience.
Industry Implications
1. Confectionery - Innovative candy bar concepts can drive market growth by meeting changing consumer demands for unique flavor combinations and affordable options.
2. Retail - Enhancing packaging designs to encourage sharing could create new opportunities for retailers to increase sales and customer engagement.
3. Food Manufacturing - Developing dual-serving packaging formats can differentiate brands and cater to consumers looking for convenient and shareable snack solutions.
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