The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Michael Hemsworth — January 25, 2024 — Lifestyle
References: itsugar & snackandbakery
The IT'SUGAR Barbie chocolate bars have been created as part of a licensing deal with Mattel that aim to deliver a delicious treat for avid fans to pick up win their next visit to the brand's store.
The bars celebrate the continued legacy of Barbie and are all inspired by the doll's signature style to give them each a delightful profile to admire. The bars are emblazoned with a variety of imagery fans will immediately recognize including the iconic logo, familiar characters like Ken and more. The products are positioned as the first of several Barbie-themed products the brand will launch over the course of the next month both in-store and online.
Assistant Vice President Creative and Marketing Justin Clinger commented on the IT'SUGAR Barbie chocolate bars saying, "We are excited to bring the magic of Barbie to life through our exclusive collaboration with Mattel. These bars are just the beginning, and a delightful way for fans of all ages to experience the iconic Barbie brand."
Image Credit: IT'SUGAR
The bars celebrate the continued legacy of Barbie and are all inspired by the doll's signature style to give them each a delightful profile to admire. The bars are emblazoned with a variety of imagery fans will immediately recognize including the iconic logo, familiar characters like Ken and more. The products are positioned as the first of several Barbie-themed products the brand will launch over the course of the next month both in-store and online.
Assistant Vice President Creative and Marketing Justin Clinger commented on the IT'SUGAR Barbie chocolate bars saying, "We are excited to bring the magic of Barbie to life through our exclusive collaboration with Mattel. These bars are just the beginning, and a delightful way for fans of all ages to experience the iconic Barbie brand."
Image Credit: IT'SUGAR
Trend Themes
1. Toy-inspired Candy Bars - The IT'SUGAR Barbie chocolate bars are a result of a licensing deal with Mattel, bringing together the worlds of toys and confectionery.
2. Barbie-themed Products - IT'SUGAR plans to launch a line of Barbie-themed products, expanding the brand's reach beyond just candy bars.
3. Collaborative Branding - The collaboration between IT'SUGAR and Mattel opens up new opportunities for co-branded products in the toy and candy industries.
Industry Implications
1. Confectionery - The IT'SUGAR Barbie chocolate bars represent a unique innovation in the confectionery industry by incorporating the iconic Barbie brand.
2. Toy - The collaboration between IT'SUGAR and Mattel presents an opportunity for innovation in the toy industry by merging toys with edible treats.
3. Retail - The launch of the IT'SUGAR Barbie-themed products showcases the potential for innovative collaborations between toy manufacturers and retailers.
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