Juan Molinet's Cute Chocolate Cadbury Illustrations Are Sweet
Laura McQuarrie — December 15, 2013 — Art & Design
References: behance.net & inspirefirst
These cute chocolate characters were developed by Juan Molinet for a Punga.tv pitch to Cadbury, to represent each of the chocolate bar flavors. The adorable designs range from the basic milk chocolate bar to more adventurous flavors like peanut butter pretzel and coconut cashew.
Molinet has created two versions of the cute chocolate Cadbury characters, a “cute” and a “quirky” version in two different styles, though both designs are incredibly charming.
Even though these are just concept illustrations, it’s easy to imagine the kinds of voices or sounds the Cadbury creatures might make. But even if the cute chocolate characters don’t say anything, those wide, oversized eyes are enough to make you want to put them in your pocket and take them home.
Molinet has created two versions of the cute chocolate Cadbury characters, a “cute” and a “quirky” version in two different styles, though both designs are incredibly charming.
Even though these are just concept illustrations, it’s easy to imagine the kinds of voices or sounds the Cadbury creatures might make. But even if the cute chocolate characters don’t say anything, those wide, oversized eyes are enough to make you want to put them in your pocket and take them home.
Trend Themes
1. Cute Chocolate Characters - Opportunity for confectionery brands to create adorable, personified chocolate characters to appeal to consumers.
2. Interactive Packaging - Potential for incorporating augmented reality or sound technology into chocolate packaging to bring the characters to life.
3. Immersive Branding - Possibility for brands to develop immersive storytelling experiences around their chocolate characters through multimedia platforms.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery companies to create unique and memorable chocolate products and packaging.
2. Packaging - Opportunity for packaging companies to explore new technologies and materials to enhance the interactive and experiential aspects of chocolate packaging.
3. Media & Entertainment - Potential for media and entertainment companies to collaborate with confectionery brands in creating animated series or multimedia content featuring the chocolate characters.
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