Field's Sweet Spot Packaging Creates a Visual Sugar High
Amelia Roblin — March 11, 2011 — Lifestyle
References: wink-mpls & lovelypackage
It isn't hard to get most people excited about chocolate, but if there was any danger of approach by an apathetic eater, Field's Sweet Spot packaging would surely muster up appreciation for the treats.
Designed by Wink, the wrappers, parcels and hat boxes made to tote the scrumptious snacks are bursting with bold color and perky geometric patterning. Divulging the irregular shapes of the indulgent sweets wherever possible, the candied labeling offers a delicious peek into the dessert packets.
The creative firm behind the confectionery branding even went as far as to develop distinctive wrappers for chocolate bars designated for birthdays and congratulatory occasions. With each product enveloped in such happy and lively labels, Field's Sweet Spot packaging gives your sugar high a visual stimulant as well.
Designed by Wink, the wrappers, parcels and hat boxes made to tote the scrumptious snacks are bursting with bold color and perky geometric patterning. Divulging the irregular shapes of the indulgent sweets wherever possible, the candied labeling offers a delicious peek into the dessert packets.
The creative firm behind the confectionery branding even went as far as to develop distinctive wrappers for chocolate bars designated for birthdays and congratulatory occasions. With each product enveloped in such happy and lively labels, Field's Sweet Spot packaging gives your sugar high a visual stimulant as well.
Trend Themes
1. Colorful Confection Packaging - Brands can explore playful and visually pleasing packaging designs to differentiate their products in a crowded market.
2. Personalized Chocolate Wrappers - By creating unique wrappers for specific occasions, brands can tap into the gifting market and offer personalized experiences to customers.
3. Irregular-shaped Sweets - Incorporating unconventional shapes of sweets in packaging design can make products more eye-catching and stand out on shelves.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage creative packaging design and personalization to appeal to customers and differentiate themselves from competitors.
2. Gift and Celebration - Companies in the gift and celebration industry can partner with confectionery brands to offer personalized and unique products for various occasions.
3. Graphic Design - The increasing demand for visually appealing branding and packaging design in the confectionery industry can create opportunities for graphic design firms and professionals.
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