UP-UP Makes Chocolate with 100% Certified Slave-Free Cocoa
Laura McQuarrie — July 5, 2024 — Lifestyle
References: upupchocolate & thedieline
Numerous issues in the cocoa industry, including fairness practices, have heightened consumers' demand for consciously sourced products like the ethical chocolate bars by UP-UP. The brand sets itself apart by making quality chocolate with "no downside," and it works with organizations like slavefreetrade to ensure that its products aren't contributing to human rights violations.
The story of the brand's 100% certified slave-free cocoa is stamped onto the bars' segments and the underside of the wrappers, including messaging like "no half measures" and "not just good but good good." Ethically produced chocolates from the brand include tantalizing varieties like Dark Sea Salt with Single Estate 50% cacao content, Sweet Orange, Salted Caramel and Original Milk Chocolate.
The story of the brand's 100% certified slave-free cocoa is stamped onto the bars' segments and the underside of the wrappers, including messaging like "no half measures" and "not just good but good good." Ethically produced chocolates from the brand include tantalizing varieties like Dark Sea Salt with Single Estate 50% cacao content, Sweet Orange, Salted Caramel and Original Milk Chocolate.
Trend Themes
1. Consciously Sourced Products - The growing demand for ethically produced items emphasizes transparency in sourcing and human rights compliance.
2. Storytelling Packaging - Packaging that includes narratives about ethical production practices enhances consumer engagement and trust.
3. Ingredient-specific Innovation - Specialty varieties, such as single estate and flavored chocolates, cater to consumers seeking unique and high-quality ingredients.
Industry Implications
1. Ethical Food Production - This industry focuses on creating food items that adhere to fair trade and human rights standards, appealing to conscious consumers.
2. Sustainable Packaging - Packaging solutions that tell the story of ethical sourcing contribute to the growing eco-conscious consumer market.
3. Premium Confectionery - High-quality ingredient chocolates, such as those with single estate cocoa, cater to the luxury market focused on exclusive taste experiences.
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