Rather than going to a dealership and trying to learn about a vehicle under the pressure of a salesperson who is just trying to make a commission, many consumers are looking elsewhere for more comfortable car shopping experiences.
Away from conventional dealerships, consumers are tapping into virtual reality showrooms, simulators and online matchmaking tools to inform potential purchasing decisions. Even if a consumer is not actively shopping for a new car, brands like MINI offer on-demand test drives, which are experiences that will stick in their minds of shoppers the next time they are in the market for a new vehicle.
In response to these changes, dealerships of today are being transformed with interactive touchscreens, text messaging services, virtual reality stations and beacons, so that consumers can use technology as their guide and browse models at their leisure.
14 Dynamic Car Shopping Experiences
14
Vehicle Vending Machines
The Carvana Dealership Gamifies Car Pick-Ups with a Car Vending Machine
13
Immersive Test Drive Experiences
Ford Gives Fans an Interactive Adventure in San Francisco
12
In-Mall Car Showrooms
Pennsylvania's Cherry Hill Mall is a New Place to Test Drive a Car
11
Automotive Sales Beacons
Ford is Revving Up Its Retail Sales Technology with Beacons
10
Live Vehicle Builders
ZeroLight's Car Configurator Revolutionizes the Auto Purchasing Process
9
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
8
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
7
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
6
Online Car Dealerships
This UK Startup Wants to Revolutionize the Used Car Market
5
24-Hour Test Drives
Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road
4
Car-Educating Beacon Technology
The Inner Geek Beacon App Delivers Information About Vehicles
3
Dealership Messaging Services
Go Auto Uses Text Messaging to Make Interactions Stress-Free
2
Driver-Rescuing Campaigns
MINI Turns Getting a Flat Tire on the Road into a Marketing Opportunity
1
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
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Virtual Holiday Shopping Experiences
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Virtual-Only Vehicle Experiences
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AI-Powered Shopping Tools
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Phygital Beauty Store Experiences
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Digital Travel Retail Experiences
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Auto Brand Golf Experiences
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Historic Fashion Try-Ons
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AI-Enhanced Shopping Experiences
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Smart Shopping Cart Ads
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Tech-Centric Automotive Retailers
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Hands-Free Driving Campaigns
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AI Automotive Retail Initiatives
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AI Shopping Customization Tools
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AI-Powered Ecommerce Tools
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Experiential Airline Stores
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Advanced Adaptive Retail Experiences
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Mixed-Reality Shopping Apps
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AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
In-Car Blockbuster Services
Mercedes-Benz Unites with Sony Pictures to Enhance the RIDEVU Service
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Car Metaverse Worlds
Hyundai Launched a Marketing World on Roblox to Reach Gen Alpha
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Shoppable Travel Storefronts
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AR Piano Previews
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Car-Specific Video Commerce
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Size-Replicating Try-On Technologies
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Tech-Rich Compact Cars
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Co-Branded Custom Ads
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Phygital Fashion Retail Experiences
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Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Human-Assisted AI Tools
Verizon Launched a Suite of AI Tools to Improve Customer Experiences
AI-Powered Digital Employees
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Android-Powered Infotainment Systems
The 2025 Ford Explorer Boasts Advanced Tech in the Cabin
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
In-Car Gaming Experiences
BMW Introduces the UNO Car Party Experience for Immersive Fun
Digital Map AI Enhancements
Google Maps Update Brings AI-Powered Exploration Tools
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Self-Driving Electric Cars
Rimac Introduces its First Autonomous Electric Car Brand, Verne
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
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Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Electric Vehicle Online Marketplaces
EV.com Partners Hertz To Add Thousands of EVs In Its Platform
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
AI-Powered eCommerce Reviews
Amazon Customer Review Highlights Leverage AI Capabilities
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Human-Like Automotive Assistants
The Mercedes MBUX Virtual Assistant Has Four Emotional Profiles
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
AI Vehicle App Features
Volkswagen Integrates Generative AI into Its myVW Mobile App
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Car Dealership Chatbots
This Data-Driven Chatbot Can Answer Precise Inventory Questions
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Virtual E-Bike Websites
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Opulent Automotive Hospitality Experiences
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Mobile Escape Rooms
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Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
VR Track Racing Games
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Improved Car Shopping Experiences
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Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Car-Identifying Apps
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AI-Driven Home Searches
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Self-Guided Cannabis Retail Experiences
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Seamless Auto Concierge Programs
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Geo-Targeting Store Advertisements
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Generative AI Infotainment Systems
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Influencer-Starring Car Commercials
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Luxury Car Track Experiences
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AI Chatbot-Connected Vehicles
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Car-Connected Retail Services
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Personal Shopping Assistants
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AI Shopping Assistants
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In-Car Conversation Cards
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Offline Shopping Campaigns
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AI Auto Dealership Tools
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Gaming Experience-Enhancing Innovations
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Car Dealer-Targeted Software-As-A-Service Platforms
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Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Interactive Choice Wheels
Pick The Wheel Gamifies Decision Making While Making it Engaging
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Immersive Virtual Bookstores
Shepherd Let's Book Lovers Browse Virtual Shelves to Discover Books
In-Vehicle Entertainment Deals
BMW Teams Up with Paramount+ to Enhance In-Car Streaming Options
Opulent Car-Exploration Experiences
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Software-Defined Interior Experiences
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Person-To-Person Vehicle Transaction Platforms
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UAE-Based EV Apps
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Digitized Hair Consultations
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3D Asset-Focused Retail Solutions
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Focus Group Simulators
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Electronic Odometer Systems
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