Rather than going to a dealership and trying to learn about a vehicle under the pressure of a salesperson who is just trying to make a commission, many consumers are looking elsewhere for more comfortable car shopping experiences.
Away from conventional dealerships, consumers are tapping into virtual reality showrooms, simulators and online matchmaking tools to inform potential purchasing decisions. Even if a consumer is not actively shopping for a new car, brands like MINI offer on-demand test drives, which are experiences that will stick in their minds of shoppers the next time they are in the market for a new vehicle.
In response to these changes, dealerships of today are being transformed with interactive touchscreens, text messaging services, virtual reality stations and beacons, so that consumers can use technology as their guide and browse models at their leisure.
14 Dynamic Car Shopping Experiences
14
Vehicle Vending Machines
The Carvana Dealership Gamifies Car Pick-Ups with a Car Vending Machine
13
Immersive Test Drive Experiences
Ford Gives Fans an Interactive Adventure in San Francisco
12
In-Mall Car Showrooms
Pennsylvania's Cherry Hill Mall is a New Place to Test Drive a Car
11
Automotive Sales Beacons
Ford is Revving Up Its Retail Sales Technology with Beacons
10
Live Vehicle Builders
ZeroLight's Car Configurator Revolutionizes the Auto Purchasing Process
9
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
8
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
7
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
6
Online Car Dealerships
This UK Startup Wants to Revolutionize the Used Car Market
5
24-Hour Test Drives
Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road
4
Car-Educating Beacon Technology
The Inner Geek Beacon App Delivers Information About Vehicles
3
Dealership Messaging Services
Go Auto Uses Text Messaging to Make Interactions Stress-Free
2
Driver-Rescuing Campaigns
MINI Turns Getting a Flat Tire on the Road into a Marketing Opportunity
1
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
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GenAI Shopping Assistants
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AI Haggling Marketplaces
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AI-Enhanced Shopping Experiences
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Technical Education Car Toys
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AI Beauty Shopping Experiences
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Virtual-Only Vehicle Experiences
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AI-Powered Shopping Tools
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Tactile Vehicle Key Fobs
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Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
GenAI Virtual Shoppers
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Tech-Driven Sexual Wellness
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Digital Travel Retail Experiences
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Shoe Retailer AI Apps
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AR Retailer Haircare Experiences
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Touch-Reactive VR Experiences
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Co-Browsing Shopping Platforms
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AR Shopping Malls
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Personalized Ecommerce Updates
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Augmented Reality Stores
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Virtual Room Stylers
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Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Tech-Centric Automotive Retailers
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Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
AI Automotive Retail Initiatives
Cox Automotive is Using AI to Streamline Vehicle Purchasing
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
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AI Shopping Customization Tools
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AI-Powered Ecommerce Tools
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Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
In-Car Blockbuster Services
Mercedes-Benz Unites with Sony Pictures to Enhance the RIDEVU Service
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Car Metaverse Worlds
Hyundai Launched a Marketing World on Roblox to Reach Gen Alpha
Online Car Platforms
Hyundai Partners with Amazon for Online Car Sales, Integrates Alexa
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Car-Specific Video Commerce
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Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Tech-Rich Compact Cars
The 2024 Toyota Corolla Comes in Three Models
Phygital Fashion Retail Experiences
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Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Android-Powered Infotainment Systems
The 2025 Ford Explorer Boasts Advanced Tech in the Cabin
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
In-Car Gaming Experiences
BMW Introduces the UNO Car Party Experience for Immersive Fun
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Self-Driving Electric Cars
Rimac Introduces its First Autonomous Electric Car Brand, Verne
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Electric Vehicle Online Marketplaces
EV.com Partners Hertz To Add Thousands of EVs In Its Platform
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
AI-Powered eCommerce Reviews
Amazon Customer Review Highlights Leverage AI Capabilities
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Human-Like Automotive Assistants
The Mercedes MBUX Virtual Assistant Has Four Emotional Profiles
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
AI Vehicle App Features
Volkswagen Integrates Generative AI into Its myVW Mobile App
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Car Dealership Chatbots
This Data-Driven Chatbot Can Answer Precise Inventory Questions
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Virtual E-Bike Websites
Yamaha Launches the New Online Platform for Its Electric Bike Sales
Opulent Automotive Hospitality Experiences
Genesis Partners with Forbes Travel Guide
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
Improved Car Shopping Experiences
The BofA is Streamlining Automotive Purchasing for its Clients
AI-Guided Selling Tools
Threekit's AI Guided Selling Lets Buyers Interact with an AI-Powered Agent
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
AI-Driven Home Searches
Zillow Enhances Its Services with Natural Language Capabilities
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Seamless Auto Concierge Programs
Genesis Motors' Genesis at Home Concierge Redefines Car Shopping
Generative AI Infotainment Systems
Microsoft and TomTom Have Partnered for Generative AI in Cars
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Luxury Car Track Experiences
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AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Car-Connected Retail Services
Target Drive Up and Order Pickup Has a New Apple CarPlay Function
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Gamified Shopping Experiences
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Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI Shopping Assistants
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In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
AI Auto Dealership Tools
Ravin.AI is Improving Dealerships with AI-Driven Features
Car Dealer-Targeted Software-As-A-Service Platforms
Curbee Helps Car Dealers and Manufacturers
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Interactive Choice Wheels
Pick The Wheel Gamifies Decision Making While Making it Engaging
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
In-Vehicle Entertainment Deals
BMW Teams Up with Paramount+ to Enhance In-Car Streaming Options
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AI-Powered Product Development
UserTesting Debuts the Feedback Engine and New AI-Powered Features
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Immersive Virtual Bookstores
Shepherd Let's Book Lovers Browse Virtual Shelves to Discover Books
Person-To-Person Vehicle Transaction Platforms
DealNow Streamlines Person-To-Person Transactions
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Software-Defined Interior Experiences
Marelli's Showcase at CES 2024 Builds on Its Digital Cockpit
UAE-Based EV Apps
EVLAB Launches the New Electric Vehicle App for UAE Customers
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools
Focus Group Simulators
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Electronic Odometer Systems
Carvana Adopted the TxDMV 'webDEALER' Platform to Streamline Sales