Target Drive Up and Order Pickup Has a New Apple CarPlay Function
Michael Hemsworth — September 5, 2024 — Business
References: corporate.target & progressivegrocer
The Target Drive Up and Order Pickup services are about to get even easier for consumers to take advantage of thanks to a new in-car feature that makes use of Apple CarPlay. The new feature will enable customers with an iPhone connected to their vehicle through CarPlay to access the services right from their car's infotainment system. Customers can get navigation to the pickup location, alert the store that they've arrived or select to come later to pick up their order.
Chief Stores Officer Mark Schindele spoke on the updated Target Drive Up and Order Pickup feature saying, "The introduction of the Drive Up feature in the Target app with Apple CarPlay is a win for our guests and a win for our team as we make it even easier to find a store and complete your Target run. No matter how guests choose to shop with us — in store, online or using our same-day services — they can expect us to deliver innovative touches that make everyday moments even better.”
Chief Stores Officer Mark Schindele spoke on the updated Target Drive Up and Order Pickup feature saying, "The introduction of the Drive Up feature in the Target app with Apple CarPlay is a win for our guests and a win for our team as we make it even easier to find a store and complete your Target run. No matter how guests choose to shop with us — in store, online or using our same-day services — they can expect us to deliver innovative touches that make everyday moments even better.”
Trend Themes
1. In-car Retail Integration - Integrating retail services directly into car infotainment systems through platforms like Apple CarPlay streamlines the shopping experience for consumers.
2. Seamless Mobile-connected Commerce - Mobile-connected commerce enabled by in-car technology allows customers to manage orders and store interactions effortlessly from their vehicles.
3. Enhanced Location-based Services - Location-based enhancements optimize the pickup experience by providing precise navigation and arrival notifications embedded in car systems.
Industry Implications
1. Automotive Infotainment - Automotive infotainment systems expand their utility by incorporating functionalities that facilitate and streamline everyday retail tasks.
2. Retail Tech - Retail technology evolves as companies integrate app-based order management and navigation features into widely-used platforms like Apple CarPlay.
3. Mobile Commerce - Mobile commerce sees new growth through its integration with in-car systems, enabling more dynamic and adaptive customer engagement.
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