Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Laura McQuarrie — August 13, 2024 — Autos
References: instagram & mediaroom.kbb
Conversation cards foster meaningful connections by encouraging discussions that go beyond the surface level, prompting automotive brand Kelley Blue Book to design a set specifically to help families transform car rides into opportunities for engagement.
Kelley Blue Book recently assembled its list of the Best Family Cars of 2024 and to bring awareness to it, the Cox Automotive brand teamed up with actress, producer and entrepreneur JoAnna Garcia Swisher and her husband, World Series Champion and All-Star Nick Swisher, to turn their family vehicle into the ultimate "Car-fessional" talk box. While riding their family car, the husband-and-wife team will talk about everything from favorite pastimes to awkward conversations and what makes their family unique.
Kelley Blue Book's Instagram is the place to download copies of the "Car-fessional" cards.
Kelley Blue Book recently assembled its list of the Best Family Cars of 2024 and to bring awareness to it, the Cox Automotive brand teamed up with actress, producer and entrepreneur JoAnna Garcia Swisher and her husband, World Series Champion and All-Star Nick Swisher, to turn their family vehicle into the ultimate "Car-fessional" talk box. While riding their family car, the husband-and-wife team will talk about everything from favorite pastimes to awkward conversations and what makes their family unique.
Kelley Blue Book's Instagram is the place to download copies of the "Car-fessional" cards.
Trend Themes
1. Family Engagement Tools - Families seek new ways to foster deeper connections while on the go, with conversation cards becoming a popular solution.
2. Automotive Lifestyle Integration - Automotive brands are incorporating lifestyle products that enhance the in-car experience, creating added value beyond transportation.
3. Influencer Collaborations - Brands pairing with celebrities to promote products and concepts highlight the growing importance of influencer partnerships in marketing.
Industry Implications
1. Automotive - The industry expands its scope by integrating lifestyle enhancements that promote family interaction and engagement during car rides.
2. Family Entertainment - A market segment focusing on tools and resources that encourage meaningful family interaction during downtime, such as car trips.
3. Social Media Marketing - Brands leveraging social platforms and influencer partnerships to create buzz around new products like conversation cards emphasize the evolving nature of advertising.
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