The Inner Geek Beacon App Delivers Information About Vehicles
Meghan Young — June 3, 2014 — Autos
References: innergeek.co & lfpress
Shopping for a new car is perhaps one of the hardest purchases a person can make considering the steep cost as well as the options available; the Inner Geek Beacon app is set to help make these tough decisions easier. It will connect to tiny coin-sized beacon inside the vehicle via Bluetooth, delivering pertinent information about the car currently being eyeballed.
The Inner Geek Beacon app takes the technology to the next level by also informing the car dealer not only that the app user was there, but what vehicle they were interested in and whether or not they had been to the dealership before. Inner Geek chief executive Colton Hathaway reveals, "We can wake the user’s device from sleep and push content to the device." This could revolutionize auto sales.
The Inner Geek Beacon app takes the technology to the next level by also informing the car dealer not only that the app user was there, but what vehicle they were interested in and whether or not they had been to the dealership before. Inner Geek chief executive Colton Hathaway reveals, "We can wake the user’s device from sleep and push content to the device." This could revolutionize auto sales.
Trend Themes
1. Beacon Technology - The use of beacon technology in the automotive industry can revolutionize the way car dealerships sell to customers.
2. Bluetooth Connectivity - Developing new ways to leverage Bluetooth connectivity within the automotive industry can enhance the overall customer experience.
3. Personalized Information - Providing customers with personalized data about the vehicles they are interested in can help streamline the car purchasing process.
Industry Implications
1. Automotive - By integrating beacon technology, automotive dealerships can collect valuable data and improve their sales process.
2. Mobile App Development - The development of new mobile apps that utilize beacon technology can transform a variety of industries and enhance the customer experience.
3. Information Technology - Incorporating innovative technologies like Bluetooth and beacons in the IT industry can streamline communication between devices and improve overall efficiency.
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