The best branding techniques are usually those with some tongue and cheek involved, and these examples of packaging designs certainly have plenty of zip. From desserts that appear to be licking themselves to stereotypical Canadian packaging, these products all have humorous qualities.
Even though maple syrup is already quite Canadian, the people at Goods & Services wanted to spice things up even more, and put the most stereotypical things from the Great White North on the labels. Apparently this syrup is strong enough for hockey players. Go figure. Another hilarious find for best branding techniques is the packaging for underwear label Freshly Laid. It states on the front that the contents are not made for chickens, as some people might be out on the hunt for groceries and become confused when they stumble across a pair of skivvies.
20 Cheeky Packaging Designs
From Mouthy Dessert Marketing to the Best Branding for Dogs:
Jamie Danielle Munro — Mar 19, 2014 — Marketing
20
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
19
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
18
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
17
Dental Doggy Branding
Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
16
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
15
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
14
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
13
Sweater-Inspired Branding
Bath & Body Works Packaging Features Nostalgic Knitted Imagery
12
Sizzling Red-Hot Packaging
The Restaurant Branding Conceptualized for Mexiko is Fiery
11
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
10
Toothy Cleanser Cartons
Potty Mouth Soap Packaging is a Box Made to Look Like Chops
9
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
8
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
7
Stereotypical Canadian Packaging
The Goods & Services Holiday Gift Pays Tribute to the North
6
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
5
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
4
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
3
Round-Wrapped Bandage Branding
Band-Aid Tanned Packaging Mimics a Finger-Bound Form
2
Sad Lumberjack Packaging
The Tidda Wooden Christmas Tree Box Features a Tearing Up Timber Cutter
1
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
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House of Savage Candles Look and Smell Like Cake
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Camp-Inspired Dog Collar Charms
The Wild One New Flair Pack is Inspired by Campging Aesthetics
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Specialized Canadian Jars
Nutella Unveils the 'Savor the Beauty of Canada' Campaign
Summer Treat-Inspired Candle Collections
Goose Creek Has Teamed Up with Popsicle® and Good Humor®
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Shopping-Friendly Candy Cane Packaging
The Clever Candy Peppermint Candy Cane Bucket is Festive
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Gourmet Confectionery Brands
Lizzie Lu Luxury Treats Boasts Delicious Handcrafted Candy Barks
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Charitable Racoon-Inspired Beer
Streets of Toronto Has Introduced the Cheeky Raccoon Lager
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Flavorful Puffed Snacks
Pringles® Debuts Pringles® Mingles™ in Canada
Fish Mousse Dog Food Toppers
Open Farm's Toppers for Dogs and Cats are Packaged Like Tinned Fish
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Premium Canine Clothing
The Dog Face Brand Makes Stylish Dog Clothes, Jackets, and Accessories
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Rebranded Squeezable Sauces
Sarson's Debuts a New Dip & Drizzle Line with Rebranded Packaging
Better-For-You Halloween Lollipops
The Zolli Candy Seasonal Packaging Celebrates Halloween
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Gifting-Friendly Candy Pouches
These M&M’s Peanut Gifting Pouches Come in Four Styles
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Squeezable Tangy Sauces
Sarson's Dip & Drizzle Captivates Young Consumers' Palates
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Baguette-Scented Stamps
La Poste Created Scratch-and-Sniff Stamps Inspired by a Beloved Baked Good
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Naturally Sweetened Oat Products
Oatbox Snacks Fuse Great Taste and Guilt-Free Ingredients
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Flavorful Pet Jerky Bundles
Winnie Lou's Crisps & Jerky Bundle Features Clean Recipes
Pet-Friendly Milk Pouches
Choolip's Berry Good Milk is a Vitamin-Infused Drink for Dogs and Cats
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Cheese-Stuffed Wieners
Oscar Mayer Stuffed Dogs Satisfy Fans' Hunger for Bold, Unique Flavors
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Pickle-Flavored Toothpastes
Hismile's Pickle Toothpaste Adds Novelty to Oral Care Routines
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Squeezable Dog Treats
Rigby's Lickable Dog Treats are Packaged by the Pouch
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Value-Conscious Pancake Syrups
Maple Crest Pancake Syrup Brings Authenticity to the UK Market
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Modern Peanut Butter Packets
One Trick Pony's Single Serve Squeeze Packs Boast Playful Packaging
Cheeky Cartoonish Snack Products
The LOVE CORN x Minions Products Celebrate Despicable Me 4
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Spoon-Equipped Formula Lids
Chadwicks Launches a New Solution for Infant Formula Packaging
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Resealable Licorice Packaging
Metsä Board and Kouvolan Lakritsi Partnered on a New Product
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Syrup Brand Snack Bars
Lyle’s Golden Syrup Flapjacks Have a Gooey Consistency
Gilded Free-Range Egg Packaging
Bird Bros Gloriously Golden Eggs Now Come in New Cartons
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences