The best branding techniques are usually those with some tongue and cheek involved, and these examples of packaging designs certainly have plenty of zip. From desserts that appear to be licking themselves to stereotypical Canadian packaging, these products all have humorous qualities.
Even though maple syrup is already quite Canadian, the people at Goods & Services wanted to spice things up even more, and put the most stereotypical things from the Great White North on the labels. Apparently this syrup is strong enough for hockey players. Go figure. Another hilarious find for best branding techniques is the packaging for underwear label Freshly Laid. It states on the front that the contents are not made for chickens, as some people might be out on the hunt for groceries and become confused when they stumble across a pair of skivvies.
20 Cheeky Packaging Designs
From Mouthy Dessert Marketing to the Best Branding for Dogs:
Jamie Danielle Munro — Mar 19, 2014 — Marketing

20
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See

19
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion

18
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
17
Dental Doggy Branding
Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
16
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
15
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
14
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
13
Sweater-Inspired Branding
Bath & Body Works Packaging Features Nostalgic Knitted Imagery
12
Sizzling Red-Hot Packaging
The Restaurant Branding Conceptualized for Mexiko is Fiery
11
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
10
Toothy Cleanser Cartons
Potty Mouth Soap Packaging is a Box Made to Look Like Chops
9
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
8
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
7
Stereotypical Canadian Packaging
The Goods & Services Holiday Gift Pays Tribute to the North
6
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
5
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
4
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
3
Round-Wrapped Bandage Branding
Band-Aid Tanned Packaging Mimics a Finger-Bound Form
2
Sad Lumberjack Packaging
The Tidda Wooden Christmas Tree Box Features a Tearing Up Timber Cutter
1
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
Related Ideas
Package Opener Dental Accessories
Heinz Grillz Help to Open Condiment Packets in Style
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Camp-Inspired Dog Collar Charms
The Wild One New Flair Pack is Inspired by Campging Aesthetics
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Specialized Canadian Jars
Nutella Unveils the 'Savor the Beauty of Canada' Campaign
Summer Treat-Inspired Candle Collections
Goose Creek Has Teamed Up with Popsicle® and Good Humor®
Refreshed Pantyhose Brands
The New L'eggs Brand Identity is Playful and Modern
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Soft-Serve Ice Cream Pouches
RoseBud Ice Cream Combines Convenience and High-Quality Ice Cream
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Suggestive-Visual Celebratory Chocolates
Marks & Spencer Launched New Valentine's Day Chocolates
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Canadian-Made CPG Brand Campaigns
Kruger Products Debuts Made by Canadians for Canadians
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Shopping-Friendly Candy Cane Packaging
The Clever Candy Peppermint Candy Cane Bucket is Festive
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Gourmet Confectionery Brands
Lizzie Lu Luxury Treats Boasts Delicious Handcrafted Candy Barks
Lickable Wrapping Paper
KFC's Holiday Wrapping Paper is Infused with a Festive Burger Flavor
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Fruity Creative Campaigns
Tic Tac® Chewy! Debuts the Soft on the Inside Campaign
Flavorful Puffed Snacks
Pringles® Debuts Pringles® Mingles™ in Canada
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Charitable Racoon-Inspired Beer
Streets of Toronto Has Introduced the Cheeky Raccoon Lager
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Limited-Edition Maple-Infused Beers
Maple from Canada & Steadfast Brewing Co. Debut a Cheeky Beer
Cheeky Pizza Pronounciation Campaigns
Dr. Oetker Canada Emphasizes Canadian Origins of Its Pizza
Sweet Treat Rebrands
The New Killer Brownie Invites Dessert Lovers to ‘Live a Little’
Minimal Sustainable Pet Designs
Biting Edge Creates Beautiful Designs for Pets and Owners
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Sensory Nicotine Pouches
Nordic Spirit Nicotine Pouches Come in a Variety of Bold Flavors
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Premium Canine Clothing
The Dog Face Brand Makes Stylish Dog Clothes, Jackets, and Accessories
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Rebranded Squeezable Sauces
Sarson's Debuts a New Dip & Drizzle Line with Rebranded Packaging
Better-For-You Halloween Lollipops
The Zolli Candy Seasonal Packaging Celebrates Halloween
Humorous Condiment-Inspired Campaigns
Hellmann’s Introduces the #ENDCONDIMENTHOARDING Campaign
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Sweet Charcuterie Gift Sets
The Candy Charcuterie Tray Line from Nassau Candy Has Three Options
Loyalty-Focused Branded DNA Kits
MUG Root Beer Pokes Fun with Its Limited-Edition Dawg DNA Kits
Squeezable Tangy Sauces
Sarson's Dip & Drizzle Captivates Young Consumers' Palates
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Baguette-Scented Stamps
La Poste Created Scratch-and-Sniff Stamps Inspired by a Beloved Baked Good
Toothpaste Blind Boxes
Hismile's Blind Box Toothpastes Share Fun Flavors Like Ube or Waffles
Humorous Local Product Ads
Aylmer Responds to the U.S. Tariffs in a Humorous Manner
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Cheeky Childhood Yogurt Campaigns
The Petit Filous 'Mischief Makes Us' Campaign Embraces Fun
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Pet-Focused Sports Partnerships
Chewy Canada Joins Forces with Maple Leafs Sports & Entertainment
Seasonally Flavored Snack Products
Seabrook Seasons Eatings Snacks Come in Two Flavors
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Pet-Friendly Milk Pouches
Choolip's Berry Good Milk is a Vitamin-Infused Drink for Dogs and Cats
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Paper-Made Pancake Packaging
Laîta Pancakes Now Come in Packaging from Walki
Mystery Toothpaste Boxes
Hismile's Blind Box Toothpaste May Contain an Ultra-Rare Secret Flavor
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Elevated Pet Care Packaging
FURminator® Introduces the New Spill-Resistant Pet Shampoo Packaging
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Cheese-Stuffed Wieners
Oscar Mayer Stuffed Dogs Satisfy Fans' Hunger for Bold, Unique Flavors
Decadent Easter Chocolates
Purdys Chocolatier's Easter 2025 Lineup Included Two Foiled Egg Flavors
Kid-Designed Toothpastes
Hismile Challenged Kids to Dream Up Creative Toothpaste Flavors
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Pickle-Flavored Toothpastes
Hismile's Pickle Toothpaste Adds Novelty to Oral Care Routines
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Squeezable Dog Treats
Rigby's Lickable Dog Treats are Packaged by the Pouch
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Modern Peanut Butter Packets
One Trick Pony's Single Serve Squeeze Packs Boast Playful Packaging
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Cheeky Cartoonish Snack Products
The LOVE CORN x Minions Products Celebrate Despicable Me 4
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Resealable Licorice Packaging
Metsä Board and Kouvolan Lakritsi Partnered on a New Product
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Syrup Brand Snack Bars
Lyle’s Golden Syrup Flapjacks Have a Gooey Consistency
Gilded Free-Range Egg Packaging
Bird Bros Gloriously Golden Eggs Now Come in New Cartons
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering