Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
Amelia Roblin — March 9, 2014 — Eco
References: ceciliauhr.co & packagingoftheworld
Whitebites packaging comprises some pretty clever ideas by Cecilia Uhr. Doing a bit of market research, the designer noticed that rawhides often come in environmentally unfriendly plastic bags, and sometimes they're even sold without wrappers. This paper solution would keep the product clean without contributing unrecyclable waste.
There is, of course, so much more to Whitebites packaging than that. Cecilia illustrated endearing images of dogs onto the fronts of the cartons, leaving die-cut openings in place of the mouths. With the white chew sticks arranged behind, they come to look like teeth. This was a smart and playful way to present the product. What's more, ears stick out of the boxes and serve practical purposes too: one is a small flap for access inside and the other acts as a hanger.
There is, of course, so much more to Whitebites packaging than that. Cecilia illustrated endearing images of dogs onto the fronts of the cartons, leaving die-cut openings in place of the mouths. With the white chew sticks arranged behind, they come to look like teeth. This was a smart and playful way to present the product. What's more, ears stick out of the boxes and serve practical purposes too: one is a small flap for access inside and the other acts as a hanger.
Trend Themes
1. Eco-friendly Packaging - The trend of using sustainable and recyclable materials for packaging presents an opportunity for businesses to differentiate themselves and appeal to environmentally conscious consumers.
2. Creative Product Presentation - Innovative and playful product presentations, such as using illustrations and die-cut openings, can grab consumers' attention and enhance brand appeal.
3. Functional Packaging Features - Integrating practical features into packaging design, like flaps and hangers, not only adds value but also creates a memorable and convenient experience for customers.
Industry Implications
1. Pet Products - The pet product industry can leverage eco-friendly packaging and creative presentation to stand out in a crowded market and demonstrate their commitment to pet health and environmental sustainability.
2. Food and Snacks - The food and snack industry can explore innovative and functional packaging designs to create a unique and engaging brand experience for consumers, potentially increasing customer loyalty and sales.
3. Consumer Goods - Consumer goods companies across various sectors can embrace eco-friendly packaging solutions and incorporate creative product presentations to attract environmentally conscious consumers and differentiate their brands.
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