Consumers today are probably less aware of billboard advertising than they were as little as 20 years ago. But that hasn’t stopped companies from using billboards as a marketing channel, and the innovative attention-grabbing billboards that have arisen only goes to show that marketers now, more than ever before, have to go above and beyond the traditional definition of a billboard advertising.
Check out this collection of attention-grabbing billboards—which one would make you stop and take notice?
51 Attention-Grabbing Billboards
51
Human Billboards
Roomservice Magazine Features Real Life Transactions
50
Naughty iPad Ads
Berlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz Subway
49
Smelly Billboards
The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour
48
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
47
Billboard Threesomes
Calvin Klein Under Fire for Steamy Ads on Giant SoHo Advertisement
46
Cutting Edge Billboards
Giant Razor Blade Slices Pigeons to Demonstrate Sharpness
45
Censored Anti-Smoking Ads
Russian Anti-Smoking Billboard Meets Controversy
44
Billboard Hacking
Prankster Routes Naughty Content to Moscow Roadside Ad Space
43
Scandalous Church Billboards
St. Matthew in the City Anglican Church Stirs Controversy With Ad
42
Interactive Nighttime Ads
Adelaide United Football Club Plays With the Moon
41
Public Advertising Anarchy
New York Street Advertising Takeover Axes 120 Billboards
40
Morphing Billboards
German Bus Stop Exposes the Duality of Domestic Violence
39
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
38
In-Your-Face Projection Ads
'Billbored' Projection Ads Will Light Up Your Life
37
Stop Motion Billboards
The Olympus Pen Camera Campaign Shows Some Big Love
36
Bubbling Billboards
Chang Soda Water Debuts a Fizzy Billboard Packed With Pop
35
Fake Paparazzi Billboards
The Nikon D700 Phone Ad in Korea Flatters Shopping Narcissists
34
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
33
Graffiti-Enhanced Promotions
Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways
32
Limbless Ads
Billboards That Dissect the Consumer World Have Us Losing Our Heads
31
Odd Rubber Advertisements
Russian Billboard Promotes Safety and Tires?
30
Bejeweled Billboards
The 'Treasure!' Exhibition Advertises with Real Gold and Diamond Signage
29
Minivertising
East Coast Trains Has Miniature Prices and Marketing Tactics
28
Fake Landscapes
Helmut Smits Creates a Clear Blue Sky Billboard
27
Aging Billboards
'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
26
Love Letter Murals
Steve Powers Creates 50 Poetic Billboards
25
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
24
Bleeding Billboards
Shocking Approach to Promote Road Safety in New Zealand
23
Billboards on Wheels
AdHitch Mobile Billboards are Changing the Advertising Game
22
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
21
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
20
Wrinkly Billboards
SeeThePersonNotTheAge.com Wants You to like Old People
19
Punchable Billboards
Lab Nutrition 'Test Your Strength' Sign Lets you Hit Their Work
18
Accidental Ad Campaigns
Barack Obama Billboard Makes Him a Style Icon
17
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
16
Cigarette Butt Billboards
The Cancer Society of Finland's Epic Anti-Smoking Campaign
15
Hand-Painted Billboards
The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad
14
Celebrity Mockvertisements
The Paris Hilton 'Vacant' Ad in New Zealand Makes the Heiress Angry
13
People Watching Billboards
Signs Scan Faces to Target Ads to Audience
12
Viral Anti-Establishment Billboards
Billbored Project Uses Art to Fight Back Against Politics
11
Patterned Activism
Tau Siroko Uses Strength in Numbers to Inspire Feminism
10
Illuminated Graffiti
New Guerrilla Street Art From Posterchild Fights City Debate
9
Glowing Cockroach Billboards
Special Ink Reacts to Lights to Show Invisible Cockroaches
8
Fast Food Paparazzi Ads
The McDonald's Billboard Game Has You Hunting for Food with Cell Phone
7
Recycled Electronics Ads
Best Buy E-Cycle Billboard Made from E-Waste
6
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
5
Mobile Billboard Benches
Finn Magee Turns Outdoor Seating to Moving Advertisement
4
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
3
Voodoo Billboards
The Museum of World Culture Presents Vodou Exhibit
2
Terrifying Rainfall PSAs
The Solidarite Water Billboard Will Shock You
1
Naughty Auto Ads
The S & M Mini Cooper Billboard Makes Me Want to Say the Safe Word
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Malleable Stretching Displays
This Stretchable Display from LG Display Stretches by Up to 50%
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
AI-powered News Curators
Brief is a News Organizing Tool That You Can Personalize
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Branded Digital Light Shows
The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Text-to-Image AI Apps
The Bonkers App Quickly Creates Images using AI
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Unskippable Instagram Ad Updates
Instagram Tests Ads That Can't Be Skipped
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Content Retention Tools
Active Recall Helps You Retain Online Content with Tailored Summarizations
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Digital Distraction Barriers
WallHabit Will Block Digital Distraction and Promote Focus
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business