'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
Katie Cordrey — February 15, 2010 — Life-Stages
References: scaryideas & adsoftheworld
SAIT Polytechnic is appealing to the longevity of education with tri-panel ‘Get a Career You’ll Never Want to Leave’ billboard ad campaign. The outdoor displays show students’ faces in three stages of aging. The aging billboards theme is repeated with online banner ads where the student’s face ages when the user clicks on the banner, or waits until the aging takes place on its own.
The aged images were created using a Facebook application, created by SAIT Polytechnic, called ‘The Seniorizer.’ Users can upload a photo and watch it grow old complete with crow’s feet for women and balding for men.
That ought to brighten everyone’s day.
The aged images were created using a Facebook application, created by SAIT Polytechnic, called ‘The Seniorizer.’ Users can upload a photo and watch it grow old complete with crow’s feet for women and balding for men.
That ought to brighten everyone’s day.
Trend Themes
1. Aging Billboards - Opportunity for billboard advertisers to use aging theme in their campaigns to create a unique and engaging experience for viewers.
2. Tri-panel Ads - Tri-panel ad campaigns can be utilized by various industries to capture attention and tell a story, enhancing brand messaging and increasing brand recall.
3. Face Aging Applications - Development of face aging applications presents an opportunity for businesses to leverage interactive experiences, engaging users and driving brand awareness.
Industry Implications
1. Advertising - The aging billboard trend can be adopted by the advertising industry to create innovative and attention-grabbing campaigns for their clients.
2. Education - Educational institutions can employ tri-panel ads to showcase the transformative power of education and attract more prospective students.
3. Technology - The rise of face aging applications opens up opportunities for technology companies to develop and market innovative software and apps that provide unique user experiences.
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