The Toyota Prius Flower Billboard is Pretty and Makes a Statement
Robyn Currie — November 13, 2009 — Autos
References: latimesblogs.latimes & notcot.org
Leave it to a green car manufacturer to create an entirely green ad for the vehicle. The Toyota Prius Flower Billboard is completely made out of flowers or other growing, live plants.
Following it tag line of “Harmony between man, nature and machine,” these ads grace various California highways, and depict a Pirus sitting atop of a hill. The Toyota Prius Flower Billboard is an innovative way to push an eco-friendly product.
Implications - For a company whose main hook is the fact that it's the first stylish and effective car that is considerably more environmentally friendly than others on the road, a commercial like this is a trump card.
Following it tag line of “Harmony between man, nature and machine,” these ads grace various California highways, and depict a Pirus sitting atop of a hill. The Toyota Prius Flower Billboard is an innovative way to push an eco-friendly product.
Implications - For a company whose main hook is the fact that it's the first stylish and effective car that is considerably more environmentally friendly than others on the road, a commercial like this is a trump card.
Trend Themes
1. Green Advertising - As consumers become more environmentally conscious, companies will need to find innovative ways to promote their eco-friendly products, such as using sustainable materials or showcasing their green initiatives in unique ways.
2. Living Advertisements - With the rise of experiential marketing, incorporating living plants or other organic materials into advertisements can create a memorable and engaging experience for consumers.
3. Eco-friendly Merchandising - Green products can be marketed in eco-friendly ways, such as using recycled or biodegradable materials in packaging or offering refills/reusable options, to appeal to environmentally conscious consumers.
Industry Implications
1. Automotive - Car manufacturers can find innovative ways to promote their eco-friendly vehicles, such as creating living billboards or incorporating sustainable materials in their designs.
2. Advertising - The advertising industry can embrace eco-friendly practices by creating living billboards or using sustainable materials in their campaigns to attract environmentally conscious clients.
3. Retail - Retailers can market their eco-friendly products by using sustainable materials in packaging or offering refills/reusable options as part of their commitment to sustainability and reducing waste.
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