The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
Georgia Wray Norsten — September 25, 2024 — Marketing
References: lbbonline
The Singapore skyline was transformed by the 'Maybank' light show, featuring its iconic leaping tiger. Teaming up with 'Blak Labs' advertising agency, the bank launched a visually stunning display that merges cutting-edge technology with the cultural symbolism of the tiger, creating a dazzling spectacle that's hard to miss.
This innovative light show celebrates Maybank's rich heritage, with the leaping tiger representing strength, agility, and progress -- qualities that define both the bank and the region it serves. The show, projected onto the 32-story Maybank Tower, uses advanced lighting techniques and vibrant colors to bring the tiger to life, leaping across the building's façade in an impressive display of movement and energy.
This unforgettable fusion of art and technology captures the attention of locals and tourists alike. As a symbol of Maybank's legacy and ambition, the light show illuminates the night and inspires the community with a bold, forward-thinking vision.
Image Credit: Maybank
This innovative light show celebrates Maybank's rich heritage, with the leaping tiger representing strength, agility, and progress -- qualities that define both the bank and the region it serves. The show, projected onto the 32-story Maybank Tower, uses advanced lighting techniques and vibrant colors to bring the tiger to life, leaping across the building's façade in an impressive display of movement and energy.
This unforgettable fusion of art and technology captures the attention of locals and tourists alike. As a symbol of Maybank's legacy and ambition, the light show illuminates the night and inspires the community with a bold, forward-thinking vision.
Image Credit: Maybank
Trend Themes
1. Cultural-symbol Digital Art - Fusing cultural symbols with advanced light technology captivates audiences by transforming historical imagery into modern spectacles.
2. Skyline Projection Mapping - Transforming city skylines into dynamic canvases redefines urban landscapes and engages both residents and visitors through immersive experiences.
3. Corporate Identity Light Shows - Employing large-scale light displays for corporate branding enhances visibility and creates a memorable association with company values and heritage.
Industry Implications
1. Advertising - Integrating digital light shows with advertising campaigns offers an innovative platform for storytelling and brand alignment.
2. Tourism - Implementing visually striking light shows can boost tourism by creating must-see attractions that draw visitors to urban areas.
3. Event Production - Producing large-scale light spectacles for public viewing combines technology and creativity in new ways, setting a high standard for event innovation.
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