These different examples of abstract advertising demonstrate how art can be used to spark imagination in a variety of different marketing methods. Whether you are looking for artistic packaging or inspirational lookbooks, abstract aspects are present.
Abstract advertising is, however, most often seen in print campaigns. From Coca-Cola's FIFA World Cup screaming soda ads to Green Cup Coffee's print ad campaign, creative agencies are bringing back an old artistic expression. Catalogs and fashion photography reflect this idea as well, which is seen in artfully ethnic attire, artistic bridal lookbooks, modernist knitwear advertorials and youthfully eccentric catalogs. Packaging is also a popular place for abstract elements, for example mustachioed soap pump packaging, Scandinavian skin care branding and abstractly patterned pigment cans.
60 Abstract Advertising Examples
From Expressionist Beverage Branding to Elegant Artist Catalogs:
Alyson Wyers — Dec 11, 2014 — Art & Design
59
Ethnically Eclectic Streetwear
The Rebel Yuths ORISHA Collection Pays Homage to African Heritage
58
Futuristic Abstract Campaigns
The Latest Missoni Campaign Inspects Geometric Forms
57
Bewildering Abstract Branding
The Designer of Gesture and Packaging Was Thinking Outside the Box
56
Colorful Art Attack Lookbooks
The PARAISO Spring/Summer 2014 Collection is Clad with Abstract Art
55
Scandinavian Skincare Branding
The Follinge Skin Care Packaging by AMORE Boasts Its Proud Origins
54
Artfully Patterned Attire
Odio Tees and Jakub Pieczarkowski Create Visually Abstract Couture
53
Summery Urban Fashion Ads
The River Island Spring 2014 Campaign Stars Sara Sampaio and Cora Keegan
52
Abstract Coffee Cups
Goode Coffee's Artsy Coffee Cups Feature Energizing Patterns and Colors
51
Manipulated Ad Art
Shin Il Kim Encourages New Perceptions by Reinterpreting Television Commercials
50
Artsy Wine Bottles
Gregorio Design's Artistic Wine Bottles Honor Art Masters
49
Mirrored Kaleidoscope Catalogs
The Something Else Summer 2013 Lookbook Embraces Pattern
48
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
47
Youthfully Eccentric Catalogs
The Plùs Que Mà Vìe Spring/Summer 2015 Lookbook is Hipster-Approved
46
Modernist Knitwear Advertorials
The Missoni Fall/Winter 2014 Campaign is Artfully Themed
45
Artful Building Block Ads
The 'Masters' Lego Ad Series Represents the Works of Art You Can Build
44
Vibrant Scarf Catalogs
The Forget Me Not Spring 2012 Lookbook is Inspired by Ancient Egypt
43
Tetris Sneaker Boxes
Curious Shapes of Breat's Shoe Packaging Have a Playful and Appealing Look
42
Artistic Bridal Lookbooks
The J.Crew Wedding Style Guide for August is Soft and Feminine
41
Dynamically-Posed Fashion Ads
The Celine Spring 2014 Ad Campaign Appears Makeup-Free
40
Minimalist Abstract Logos
Studio Philippe Apeloig Creates the Identity for the Louvre Abu Dhabi
39
Arboreal Animal Ads
WWF's Campaign to Save the Trees Features Animals Disguised as Plant Life
38
Ancient Egyptian-Themed Branding
This Saudi Chain's Burger Packaging Uses Lime Green Hieroglyphics
37
Watercolor Animal Ads
The WWF 'No water, No life' Campaign is Artistically Abstract
36
Precise Slicing Knife Ads
These Henckels Knife Ads Cleverly Show Off Their Sharpness
35
Prim Pattern-Blocked Catalogs
The Lela Rose Pre-Fall 2013 Lookbook is Texture-Enriched
34
Physical Transformation Ads
The Zin Pilates 25DK Campaign Shows that Results Can be Drastic
33
Shapely Numeric Bottles
These Proactiv Solution Bottles Are Beautifully Numbered
32
Grabby Cancer Ads
These Breast Cancer Ads Disguise Themselves as Social Media Logos
31
Femininely Kooky Fashion
The American Apparel x Nathalie Du Pasquier Collab is Fun and Quirky
30
Abstract Composition Accessories
These Malus Arbide Scarf Designs Rival Modern Art Masterpieces
29
Scrapbook-Inspired Scarf Catalogs
The Andeol Trulli Madly Lookbook Explores Vivid Hues and Pattern
28
Eccentric Culinary Venue Branding
The Eclectic Branding Used for Ocio is a Kooky Culinary Trip
27
Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
26
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
25
Abstract Screaming Soda Ads
These Coca-Cola FIFA World Cup Ads Subtly Scream for Goals Scored
24
Palm Tree Patterned Catalogs
The Raphael Hauber Spring/Summer 2013 Catalog Stars Bastian Thiery
23
Fast Food Art Galleries
Burger King Partners with Damien Hirst on 'Flame Grilled Painting'
22
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
21
Abstractly Patterned Pigment Cans
Aleksander Nielsen Paint Packaging Exhibits Artistic Variety
20
Quirky Abstract Lookbooks
The Soulland SS14 Catalog Displays the Fashion in an Artistic Way
19
Masquerade Inspired Accessories
These Larissa Hadjio Handbag Designs Mimic African Artworks
18
Abstract Traffic Ads
The Zoobiker Campaign Encourages People to Ride Bikes Not Drive Cars
17
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
16
Minimalist Tomato Packaging
Raffaele Vitale Receives a Refreshing Update
15
Perceptive Alcohol Branding
This Viejo Indecente Packaging Embodies a Mysterious Aesthetic
14
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
13
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
12
Elegant Artist Catalogs
The Marni Spring/Summer 2015 Collection is Effortlessly Elegant
11
Abstract Coffee Prints Ads
The Coffee Print Ad from Leo Burnett Showcases How Art Should Be Used
10
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
9
Architectural Sunglasses Ads
The Linda Farrow SS14 Men's Campaign is Quirkily Luxurious
8
Mustachioed Soap Pump Packaging
Method's Soap for Hope Supports Cancer-Fighting in Movember
7
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
6
Abstract Sunglasses Ads
Maui Jim's Ad for Sunglasses Show Nature Vividly
5
Stomped-Out Bug Ads
The Vapona Stop Trying Campaign is Abstract and Artistic
4
Abstract Water Packging
Salvere by Serap Bymgl Resembles Abstract Artwork
3
Collaged Fruit Packaging
Jarmates by '2Yolk' is a Collection of Bright Colors
2
Artfully Abstract Noodle Ads
The 'Earth Food Creation' Instant Noodle Ad is Graphically Abstract
1
Stadium Quality Headphone Ads
These Pioneer Headphones Ads Visualize the Listening Experience
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Consciously Cool Jewelry
'The Art of Adornment' is a Must-Have Collaboration Collection
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Blurry Abstract Photography Exhibits
Hiroshi Sugimoto Displays the Optical Allusion Exhibition
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Typography-Inspired Lifestyle Collections
House Industries & Autotype Introduce an New Collection
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Bright Soda-Brand Office Spaces
BIT CREATIVE Designs the Coca-Cola HBC Headquarters
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Artful Graphic Beach Towels
ZigZagZurich Presents the Artist Terry Beach Towel Capsule
Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Detailed Ceramic Book Vases
Biblio Bloom Vases are Inspired by Timeless Literary Classics
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Exquisite High Jewelry Campaigns
Boucheron's New Campaign Film Was Directed by Claire Choisne
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Paper-Inspired Artful Museums
Bjarke Ingels Group Designed the Museum for Papirkunst
Building Facade-Inspired Clothing
101% Unveils the New Seagram Collection of Apparel
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Italian Heritage Brand Identities
Sergio Soldano Launches Tableau D’Art in Cannes and Genoa
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Painting-Inspired Artful Cars
The New BMW Art Car Takes the M Hybrid V8 As the Canvas
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Vibrantly Abstract Rug Collections
Atelier Tapis Rouge Presents the Abstraction Collection
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Modern Art Design Auctions
BILLINGS is Set to Hold Its Summer Modern Art + Design Auction
Cardboard-Inspired Ceramic Household Art
Jacques Monneraud Designs the Cardboard Collection
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Bright Artful Cabinet Collections
Muller Van Severen Introduces the Bridges Collection
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Brick-Centric Art Exhibitions
Floris Wubben Designs the Brick Collection at the Future Perfect
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Artistic QR Codes
QR Artwork Directory Creates QR Codes That Boost User Engagement
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Paper-Like Art Museum Roofs
BIG Expands the Museum for Paper Art in Denmark with a Folded Roof
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Expressive Unique Furniture Designs
ÆTHER/MASS Continues to Grow Experimental Design Products
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging