The Eclectic Branding Used for Ocio is a Kooky Culinary Trip
Farida Helmy — February 3, 2014 — Lifestyle
References: estudioindice.co & designworklife
Taking our imagination on a design culinary trip, this kooky and eclectic branding identity is spot on with its eccentric personality.
Concocted by Colombia-based design studio Indice, the brand new identity for informal restaurant and bar Ocio is inspired by head chef Laura Londoño’s recent educational culinary travels.
Featuring encyclopedia-inspired illustrations as the main visual medium, the eclectic branding implemented for Ocio is both bizarre and amusing.
With astronauts in old-fashioned space outfits (or old-school under water divers) just chilling and a deck of cards splayed out, it's hard to understand what the message behind these visuals is. But that's the whole point. Using random and abstract imagery gives the branding that awesomely hipster and 'don't care attitude.'
Using only splashes of color here and there, the design firm is set on keeping the attention on the culinary fairy tale storyline, and the food and drinks of course.
Concocted by Colombia-based design studio Indice, the brand new identity for informal restaurant and bar Ocio is inspired by head chef Laura Londoño’s recent educational culinary travels.
Featuring encyclopedia-inspired illustrations as the main visual medium, the eclectic branding implemented for Ocio is both bizarre and amusing.
With astronauts in old-fashioned space outfits (or old-school under water divers) just chilling and a deck of cards splayed out, it's hard to understand what the message behind these visuals is. But that's the whole point. Using random and abstract imagery gives the branding that awesomely hipster and 'don't care attitude.'
Using only splashes of color here and there, the design firm is set on keeping the attention on the culinary fairy tale storyline, and the food and drinks of course.
Trend Themes
1. Eclectic Culinary Branding - There is an opportunity to disrupt the restaurant and bar industry by designing branding that is eccentric, amusing, and bizarre.
2. Encyclopedia-inspired Illustrations - Incorporating unique, encyclopedia-inspired illustrations in branding can elevate the storytelling and create an engaging experience for customers.
3. Use of Abstract Imagery - Incorporating abstract and random imagery in branding can create a hipster and 'don't care attitude' that appeals to a certain demographic.
Industry Implications
1. Restaurant and Bar Industry - Eccentric, amusing, and bizarre branding can disrupt traditional restaurant and bar business models and appeal to a younger demographic.
2. Design Industry - Incorporating encyclopedia-inspired illustrations and abstract imagery in branding can be a disruptive innovation for the design industry, creating unique and engaging visuals.
3. Culinary Education Industry - Using a chef's recent educational culinary travels as inspiration for branding can create a disruptive innovation opportunity for culinary education institutions or programs seeking to differentiate themselves.
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