Sergio Soldano Launches Tableau D’Art in Cannes and Genoa
References: facebook & vivamagonline
Sergio Soldano has launched a dual exhibition titled 'Tableau D’Art' in Cannes and Genoa in order to pay homage to the Italian heritage brand's revival and showcase its new visual identity.
The Tableau D’Art exhibition offers an insight into the brand's history while also presenting a preview of future fashion collections. This initiative highlights two oversized, hand-painted sketches from the upcoming Fall/Winter 2025-2026 collection. Through this, attendees can engage with the creative process of the brand's directors, Giovanni Premoli and Dario Di Bella.
The exhibitions take place at notable venues — the TFWA World Exhibition and Conference in Cannes and the historic Palazzo Imperiale in Genoa. The latter holds immense significance for the Italian heritage brand as Genoa is the brand's original home.
The Tableau D’Art exhibition offers an insight into the brand's history while also presenting a preview of future fashion collections. This initiative highlights two oversized, hand-painted sketches from the upcoming Fall/Winter 2025-2026 collection. Through this, attendees can engage with the creative process of the brand's directors, Giovanni Premoli and Dario Di Bella.
The exhibitions take place at notable venues — the TFWA World Exhibition and Conference in Cannes and the historic Palazzo Imperiale in Genoa. The latter holds immense significance for the Italian heritage brand as Genoa is the brand's original home.
Trend Themes
1. Cultural Revival Exhibitions - Immersive exhibitions are highlighting brands' deep-rooted histories while modernizing their visual identities, creating enriched, culturally significant experiences.
2. Heritage Brand Transformation - Heritage brands are leveraging their rich histories to reintroduce themselves with contemporary identities, fusing tradition with modernity.
3. Artistic Fashion Previews - Fashion brands are incorporating artistic elements into previews of upcoming collections, offering audiences a glimpse into the creative processes behind new releases.
Industry Implications
1. Fashion - The fashion industry is seeing a blend of historical homage and modern design through transformative exhibitions that appeal to both heritage and contemporary tastes.
2. Art and Design - Art and design sectors are increasingly intertwined with the fashion world, using hand-painted works and curated exhibitions to elevate brand storytelling.
3. Event Planning - The event planning industry is capitalizing on the trend of crafting high-profile, culturally immersive brand experiences at notable international venues.
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