Curious Shapes of Breat's Shoe Packaging Have a Playful and Appealing Look
Amelia Roblin — May 9, 2013 — Marketing
References: packagingoftheworld
Designing product wrappers is a tricky task that challenges you to somehow engage consumers with the use of just paper and ink. Breat's shoe packaging is a brilliant example of an engrossing success because it encourages the kid in all of us.
Yoon Jin of South Korea was inspired by the popular game of Tetris, choosing to build each box with unexpected and abstract forms that deviate greatly from the typical rectangular prisms. L-shapes, zigzags, elongations and cubes contain different types of sports footwear. Each carton begins as a crisp white but features accents in one of five bright colors, accompanied by silhouettes of athletes.
Breat's shoe packaging would be a pleasure to behold on the shelf for the consumer; however, interestingly, the folks who would have the most fun with these boxes would be those packing the trucks and tidying store rooms.
Yoon Jin of South Korea was inspired by the popular game of Tetris, choosing to build each box with unexpected and abstract forms that deviate greatly from the typical rectangular prisms. L-shapes, zigzags, elongations and cubes contain different types of sports footwear. Each carton begins as a crisp white but features accents in one of five bright colors, accompanied by silhouettes of athletes.
Breat's shoe packaging would be a pleasure to behold on the shelf for the consumer; however, interestingly, the folks who would have the most fun with these boxes would be those packing the trucks and tidying store rooms.
Trend Themes
1. Playful Packaging Design - Opportunity for companies to creatively engage consumers through non-traditional packaging design.
2. Abstract Product Prisms - Potential for products to stand out on store shelves through the use of unconventional packaging shapes.
3. Athlete-inspired Packaging Accents - Trend toward incorporating sports and athletic motifs in packaging design to target active consumers.
Industry Implications
1. Consumer Goods - Potential for companies to differentiate their products through unique and fun packaging designs.
2. Sporting Goods - Opportunity for sports equipment companies to incorporate athlete-inspired designs in their product packaging.
3. Retail - Trend for retailers to partner with product manufacturers to create eye-catching packaging designs that appeal to consumers.
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