Maui Jim's Ad for Sunglasses Show Nature Vividly
Laura McQuarrie — July 22, 2014 — Marketing
References: mauijim & adsoftheworld
When you're squinting up at the sun, you hardly need an ad for sunglasses to tell you to invest in a pair of sunglasses. This series of advertisements for Maui Jim sunglasses shows off some of nature's beauty, warning that you should take advantage and soak up the sun for as long as it's around, since it may not be forever.
Polarized Maui Jim sunglasses are made with rare earth elements so that details are crisper and colors are more vivid. These ads show off details in nature like flowers, clouds, leaves and rocks with so much precision, you have to take a step back before you realize that the objects in the photos are shaped to look just like pairs of sunglasses.
Polarized Maui Jim sunglasses are made with rare earth elements so that details are crisper and colors are more vivid. These ads show off details in nature like flowers, clouds, leaves and rocks with so much precision, you have to take a step back before you realize that the objects in the photos are shaped to look just like pairs of sunglasses.
Trend Themes
1. High-detail Nature Ads - Disruptive innovation opportunity: Create highly detailed nature-themed ads to capture consumer attention and showcase the product's features.
2. Vivid Colorized Promotions - Disruptive innovation opportunity: Develop ads that use vivid colors to highlight the product's visual appeal and create a memorable impression on viewers.
3. Nature-inspired Advertising - Disruptive innovation opportunity: Incorporate elements of nature in advertisements to evoke a sense of connection with the environment and promote the product's eco-friendly features.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Integrate innovative designs and technologies into eyewear to enhance visual clarity and color perception.
2. Outdoor Recreation - Disruptive innovation opportunity: Create products and experiences that encourage people to connect with nature and enjoy the outdoors.
3. Advertising and Marketing - Disruptive innovation opportunity: Explore creative and unconventional advertising techniques that resonate with customers and leave a lasting impact.
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