The Zoobiker Campaign Encourages People to Ride Bikes Not Drive Cars
Meghan Young — May 23, 2012 — Marketing
References: franciscovalle & ibelieveinadv
As though inspired by Cubism paintings, the Zoobiker campaign takes on an abstract interpretation of traffic and the ensuing gridlocks that often breeds frustration and road rage. Instead of succumbing to these ugly feelings, the Zoobiker campaign offers an obvious solution that happens to be both eco-friendly and healthy as well: Biking. Leaving the car at home and hopping on a bicycle can help eliminate traffic jams, negative thoughts and high cholesterol.
The Zoobiker campaign was conceived and executed by Bumbo Comunicação, an ad agency based in Belo Horizonte, Brazil. Art directed and illustrated by Francisco Valle with creative direction by Marcos Pina, it also encourages people to be aggressive when it comes to these situations by taking a theoretical hammer and scissors to the traffic bottleneck and knot.
The Zoobiker campaign was conceived and executed by Bumbo Comunicação, an ad agency based in Belo Horizonte, Brazil. Art directed and illustrated by Francisco Valle with creative direction by Marcos Pina, it also encourages people to be aggressive when it comes to these situations by taking a theoretical hammer and scissors to the traffic bottleneck and knot.
Trend Themes
1. Abstract Traffic Ads - Disruptive Innovation Opportunity: Exploring abstract and creative approaches in advertising to tackle the issue of traffic congestion and promote alternative transportation methods like biking.
2. Eco-friendly Transportation - Disruptive Innovation Opportunity: Developing and marketing eco-friendly transportation options, such as bicycles, as a solution to alleviate traffic congestion and promote sustainability.
3. Health and Wellness in Transportation - Disruptive Innovation Opportunity: Integrating health and wellness aspects into transportation solutions to address the negative effects of traffic on mental well-being and physical health.
Industry Implications
1. Advertising and Marketing - Disruptive Innovation Opportunity: Incorporating abstract and unconventional advertising techniques to reshape narratives around transportation and influence behavioral change towards alternative modes of transportation.
2. Transportation and Mobility - Disruptive Innovation Opportunity: Investing in and developing eco-friendly and sustainable transportation solutions to reduce traffic congestion, promote a healthier lifestyle, and combat climate change.
3. Health and Wellness - Disruptive Innovation Opportunity: Creating innovative transportation solutions that prioritize mental well-being and physical health, with a focus on reducing stress, promoting exercise, and enhancing overall quality of life.
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