This Saudi Chain's Burger Packaging Uses Lime Green Hieroglyphics
Alyson Wyers — December 3, 2014 — Marketing
References: n-u-e-v-e & fastcodesign
A Saudi Arabian fast food chain Burgeronomy uses an ancient communication tool on their burger packaging. The hieroglyphic branding was conceived and designed by Spanish creative agency Nueve. Managing to look both primitive and extremely modern, the minimalist graphics spell out an entirely new brand identity for Burgeronomy.
The lime green graphics make up a language all their own: triangles represent cheese, circles are burgers and squiggly lines signify condiments. As the restaurant's name has scientific implications, Nueve was inspired to create the symbol-based language for Burgeronomy's menu offerings.
The abstract shapes are depicted on an otherwise plain white field and carry over to all of the brand's materials. In addition to the burger packaging, the symbols can be seen on official documents, bags, cups and the lot.
The lime green graphics make up a language all their own: triangles represent cheese, circles are burgers and squiggly lines signify condiments. As the restaurant's name has scientific implications, Nueve was inspired to create the symbol-based language for Burgeronomy's menu offerings.
The abstract shapes are depicted on an otherwise plain white field and carry over to all of the brand's materials. In addition to the burger packaging, the symbols can be seen on official documents, bags, cups and the lot.
Trend Themes
1. Symbol-based Branding - The use of abstract shapes to convey branding or messaging has the potential to create a memorable and unique brand identity.
2. Ancient-inspired Packaging - Using historical or cultural references as inspiration for packaging design can create a distinct visual impact for a brand.
3. Minimalist Graphics - Employing simple, minimal graphics can make a brand appear both modern and sophisticated.
Industry Implications
1. Fast Food - Fast food chains can utilize unique branding techniques to create a memorable experience and visual appeal for customers.
2. Graphic Design - Graphic designers can specialize in creating unique and memorable branding through the use of symbol-based designs and cultural references.
3. Packaging Design - Packaging designers can explore incorporating historical or cultural references into their designs, creating a distinct visual impact.
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