Aleksander Nielsen Paint Packaging Exhibits Artistic Variety
Amelia Roblin — January 14, 2014 — Marketing
References: whitejosh & packagingoftheworld
Aleksander Nielsen Paint packaging flaunts a design that's different from what's common for this type of home improvement product. It seems as though plenty of paint cans are either quite blandly branded, or they feature fully staged images of contemporary rooms, complete with perfect furnishing collections.
With this project, Josh White worked to inspire a more relevant artistic itch that pertains to enhancing the palette of a space. With influence from the purist geometric patterns of Danish design, White decorated each of the solvent and wall color canisters with marvelous repeated motifs of circles, triangles and squares in a grid. This is consistent within one half of the pieces of Aleksander Nielsen Paint packaging. On the other half, the designer featured a solid block create an intriguing contrast.
With this project, Josh White worked to inspire a more relevant artistic itch that pertains to enhancing the palette of a space. With influence from the purist geometric patterns of Danish design, White decorated each of the solvent and wall color canisters with marvelous repeated motifs of circles, triangles and squares in a grid. This is consistent within one half of the pieces of Aleksander Nielsen Paint packaging. On the other half, the designer featured a solid block create an intriguing contrast.
Trend Themes
1. Artistic Packaging - The trend of using abstract and artistic designs on packaging creates an opportunity for companies to differentiate their products and appeal to consumers who appreciate unique aesthetics.
2. Minimalist Design - The trend of incorporating purist geometric patterns and minimalism in product design offers opportunities for companies to create sleek and modern packaging that stands out in the market.
3. Contrast and Grid Patterns - The trend of using contrasting elements and grid patterns in packaging design presents an opportunity for businesses to create visually striking and dynamic product packaging.
Industry Implications
1. Home Improvement - Home improvement stores could leverage artistic packaging trends to create a more visually appealing and engaging experience for customers shopping for paint and related products.
2. Graphic Design - The graphic design industry can explore the trend of minimalist and abstract packaging to create visually stunning and innovative designs for various product categories.
3. Consumer Goods - Companies in the consumer goods industry can embrace the trend of using contrasting elements and grid patterns in packaging design to differentiate their products on shelves and attract consumer attention.
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