The Vapona Stop Trying Campaign is Abstract and Artistic
Meghan Young — June 1, 2012 — Marketing
References: herezie & ibelieveinadv
The Vapona Stop Trying campaign may look like an abstract, x-ray-inspired art series, but it is simply illustrating the effort many people put into trying to rid themselves of that one fly that managed to whiz through the open door or window. From multiple stomps and swats, it is often a losing battle when it comes to killing off that fast little bugger. But the war is not lost, as the Vapona Stop Trying campaign shows.
Created by Herezie, an ad agency based in Paris, France, the Vapona Stop Trying campaign was art directed, illustrated and copywritten by Daniel & Mattia with creative direction by Andrea Stillacci. Fun and visually appealing, people will remember the Vapona Wasp & Fly Killer.
Created by Herezie, an ad agency based in Paris, France, the Vapona Stop Trying campaign was art directed, illustrated and copywritten by Daniel & Mattia with creative direction by Andrea Stillacci. Fun and visually appealing, people will remember the Vapona Wasp & Fly Killer.
Trend Themes
1. Artistic Insect Marketing - Opportunity for creative and visually appealing advertising that makes use of abstract or artistic designs to boost brand recall and consumer engagement
2. Effortless Insect Elimination - Opportunity for the development of innovative insect elimination products and solutions that improve efficacy and ease of use, as highlighted in the Vapona Stop Trying campaign
3. Humorous Insect Prevention - Opportunity to create light-hearted insect prevention campaigns that emphasize the futility of traditional methods and promote the benefits of new, innovative solutions
Industry Implications
1. Consumer Goods - Insect repellent, mosquito nets, and other insect prevention products can adopt new marketing strategies inspired by the Vapona Stop Trying campaign to improve sales and customer engagement
2. Advertising - Innovative ad agencies and marketing firms can experiment with artistic, humorous, and viral campaigns that emphasize the unique features and benefits of insect elimination products
3. Pest Control - Industry players can develop and market new, disruptive insect control solutions that solve common pain points and provide superior efficacy and ease of use, as highlighted by the Vapona Stop Trying campaign
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