The 'Masters' Lego Ad Series Represents the Works of Art You Can Build
Laura McQuarrie — May 22, 2014 — Life-Stages
References: shop.lego & adsoftheworld
The 'Masters' LEGO ad series is a clever one that plays off what it means to make LEGO art and likens these kinds of masterpieces to some of the most iconic paintings in the world.
The series by Geometry Global from Hong Kong abstracts works like the Mona Lisa, American Gothic and a self-portrait by van Gogh into posters that look extremely pixelated, because they're made up of the building block toys. The ads are composed as if you're looking at the LEGO paintings from above, so that you see the brand name on each of the differently colored studs that helps the bricks connect to one another. Normally, it'd be obnoxious to see a brand's name repeated over and over, but in this case, it wouldn't work any other way.
The series by Geometry Global from Hong Kong abstracts works like the Mona Lisa, American Gothic and a self-portrait by van Gogh into posters that look extremely pixelated, because they're made up of the building block toys. The ads are composed as if you're looking at the LEGO paintings from above, so that you see the brand name on each of the differently colored studs that helps the bricks connect to one another. Normally, it'd be obnoxious to see a brand's name repeated over and over, but in this case, it wouldn't work any other way.
Trend Themes
1. Lego Art - The 'Masters' Lego Ad Series showcases how Legos can be used as a creative tool to make art.
2. Pixelated Art - The pixelated representation of famous paintings could inspire new digital art trends.
3. Branded Art - Incorporating branding into art pieces opens up new possibilities for brand promotion.
Industry Implications
1. Toy Manufacturing - The Lego Ad Series shows how companies in the toy manufacturing industry can expand their product's appeal by showcasing it in a unique and creative way.
2. Artistic Advertising - Artistic advertising can be employed across several industries as a way to showcase products in a more creative light, thus gaining a competitive edge in the market.
3. Art and Design Education - The pixelated representation of famous paintings in the Lego Ad series could inspire new approaches to teaching digital art and design in schools.
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