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Top 100 Drinking Trends in August

From Refreshing Milk-Based Beverage Pop-Ups to Beer Deal Apps

— September 3, 2018 — Marketing
The August 2018 drinking trends are in and the selection offers a ton of innovation surrounding alcoholic and non-alcoholic products, as well as a few instances of good interior design and successful marketing campaigns.

Locally speaking, Brickworks Ciderhouse launches a summer-ready ultra-refreshing rosé in a design-forward can. In Manchester, on the other hand, Tanqueray celebrates the launch of its new orange gin with a pop-up cocktail fountain that pours Rosy Negronis that include the brand's Flor de Sevilla, Belsazar rosé vermouth and Campari.

In a more kid-friendly portion of the August 2018 drinking trends, Nesquik hosted a refreshing gourmet milk-based beverage pop-up in Los Angeles to celebrate its 70th anniversary. The initiative was done in collaboration with celebrity Chef Jordan Andino.
6.4
Score
Popularity
Activity
Freshness
98
Artisan Summertime Libations
Artisan Summertime Libations
The Two Brothers Pahoehoe Coconut Ale is Crispy and Dry
<
97
Crowd-Tested Cognacs
Crowd-Tested Cognacs
Flaviar Frerot XO Was Crafted to Appeal to the Largest Audience
<
96
Barbecue-Bound Wine Tours
Barbecue-Bound Wine Tours
Napa Valley Wine Train is Headed to a Barbecue Feast This August
<
95
Complex Berry-Infused Gins
Complex Berry-Infused Gins
The King of Soho Variorum Gin Has the Subtle Sweetness of Strawberry
<
94
Hop-Forward Aromatic Beers
Hop-Forward Aromatic Beers
Offshoot Beer Co's New Relax Hazy IPA Was Made to Drink in the Sun
<
93
Refreshing All-Natural Tea Frappes
Refreshing All-Natural Tea Frappes
Plentea's Tea Frappes are Made with Turmeric, Beet Root & More
<
92
Better-for-You Cold Brews
Better-for-You Cold Brews
Cool Cold Brew Offers a Healthier, Natural Cold Brew with No Added Sugar
<
91
Fast-Acting Nutritional Powders
Fast-Acting Nutritional Powders
Kegenix Keto Meal Replacements Work to Keep the Stomach Satisfied
<
90
WiFi-Generating Kettles
WiFi-Generating Kettles
The Chai-Fi Kettle Converts Energy from a Burning Stovetop to WiFi
<
89
Pink-Clad Blended Beverages
Pink-Clad Blended Beverages
Starbucks Japan Released Its Peach Pink Fruit Frappuccino
<
88
Strawberry-Flavored Drinkable Meals
Strawberry-Flavored Drinkable Meals
Soylent's New Strawberry Meal Replacement Was Highly Requested
<
87
Frothing Cappuccino Pods
Frothing Cappuccino Pods
Baileys Launched Single-Serve K-Cups with Frothing Milk Packets
<
86
Exclusive In-Home Tequila Tastings
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
<
85
Non-Dairy Creamer Pods
Non-Dairy Creamer Pods
Silk is Launching Single-Serve Dairy-Free Creamers in a Vanilla Flavor
<
84
Blended Dessert-Themed Beverages
Blended Dessert-Themed Beverages
Starbucks' Cheesecake Frappuccino is Available in the U.K
<
83
Rose Cider Creations
Rose Cider Creations
The New Cidergeist Bubbles Rose Ale Mixes the Most Popular Drinks into One
<
82
Quick-Serve Cocktail Mixers
Quick-Serve Cocktail Mixers
These New Soho Juice Co. Still Mixers Can be Prepared in a Flash
<
81
Convenience Store Slurpee Promotions
Convenience Store Slurpee Promotions
7-Eleven Offers Consumers Free Small Beverages on Slurpee Day
<
80
Athlete-Inspired Pales Ales
Athlete-Inspired Pales Ales
FKT Pale Ale is the First Electrolyte-Infused and Nutrient-Rich Beer
<
79
Soda-Tonic Hybrid Mixers
Soda-Tonic Hybrid Mixers
Navy Hill's Hybrid Club Soda-Tonic Water Hybrid is Ideal for Cocktails
<
78
Spicy Peach Lemonades
Spicy Peach Lemonades
Taco Bueno's Launched a Trio of 'Cool & Fiery Lemonades'
<
77
Salty Cold Brew Beverages
Salty Cold Brew Beverages
Starbucks New Offerings are Perfect for Cooling Off This Summer
<
76
Bright Madrid Restaurant Renovations
Bright Madrid Restaurant Renovations
The Terraza Restaurant in Madrid Underwent a Luxe Makeover
<
75
Sandwich-Infused Milkshakes
Sandwich-Infused Milkshakes
Häagen-Dazs' Limited-Edition Milkshakes Have Blended Crispy Sandwiches
<
74
Vitamin-Packed Beverages
Vitamin-Packed Beverages
Get More Vits' Fruit-Flavored Water Offers Easy Supplementation
<
73
Creative Bartender Competitions
Creative Bartender Competitions
The Most Imaginative Bartender Event Resulted in Unique Recipes
<
72
Boozy Sangria Juice Boxes
Boozy Sangria Juice Boxes
Beso Del Sol's New Sangria Juice Boxes are Perfect for Summer
<
71
Functional Superfruit Drinks
Functional Superfruit Drinks
GacLife's Beverages Support Healthy Skin and Vision Care
<
70
English-Inspired Frosé Popsicles
English-Inspired Frosé Popsicles
Mirabeau is Teaming Up with Lic to Produce Alcoholic Popsicles
<
69
Talking Beverage Cans
Talking Beverage Cans
The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
<
68
Eco-Friendly Single-Serve Cuvées
Eco-Friendly Single-Serve Cuvées
Chandon Provides Consumers with Convenient Wine On-the-Go
<
67
Artistic Artisanal Craft IPAs
Artistic Artisanal Craft IPAs
Lambo Door Double IPA Has a Striking Can Design with a Unique Taste
<
66
Sparkling Energy Drinks
Sparkling Energy Drinks
MatchaBar's 'Hustle' is a Natural Energy Drink Powered by Green Tea
<
65
Spicy Pickle Brine Beers
Spicy Pickle Brine Beers
'Sam-Sam the Pickle Man' is a Sour Beer Chocked Full of Pickle Flavor
<
64
Coffee Chain Beers
Coffee Chain Beers
Dunkin' Donuts is Developing a 'Coffee Porter' with Harpoon Brewery
<
63
Refreshing Juice-Infused Liqueurs
Refreshing Juice-Infused Liqueurs
Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur is Tasty
<
62
Pizza Flour-Based Beers
Pizza Flour-Based Beers
Virtuous Pie and Phantom Beer Launched a Unique Pineapple Beer
<
61
Locally-Inspired Vodka Bottles
Locally-Inspired Vodka Bottles
Smirnoff is Set to Debut Hometown-Themed Vodka Bottles
<
60
All-in-One Digital Coolers
All-in-One Digital Coolers
The 'Infinite Cooler' Offers Much More Than On-the-Go Refrigeration
<
59
Millennial-Targeted Pink Gins
Millennial-Targeted Pink Gins
The Bosford Rose Pink Gin is Botanically Infused
<
58
Language-Teaching Vending Machines
Language-Teaching Vending Machines
Yakult's Drink Vending Machines Share Common Japanese Phrases
<
57
Restaurant-Brewery Concepts
Restaurant-Brewery Concepts
The Brewer's Table Shines an Equal Spotlight on Food and Drinks
<
56
African Ginger Beverages
African Ginger Beverages
Ginjan Introduces a Traditional West African Beverage to the US
<
55
Playful Summertime Cider Branding
Playful Summertime Cider Branding
The Wölffer 139 Cider Cans are Convenient and Chic
<
54
Beer Deal Apps
Beer Deal Apps
The Craft Beer Passport Offers Amazing Craft Beer Deals Across Ontario
<
53
Army-Inspired Beer Holders
Army-Inspired Beer Holders
Frontier's Tactical Vest Beer Koozie is an Original Summer Accessory
<
52
Ultra-Refreshing Rosé Ciders
Ultra-Refreshing Rosé Ciders
The Brickworks Ciderhouse Launches a Tasty Beverage for Summer
<
51
Dealcoholized Citrus Spirits
Dealcoholized Citrus Spirits
Seedlip Grove 42 Emphasizes Orange-Based Botanicals
<
50
Durable Camp-Ready Coolers
Durable Camp-Ready Coolers
The Hard Rock Cooler 20QT From Snow Peak is Tough as Nails
<
49
Iced Rose Lattes
Iced Rose Lattes
Starbucks Canada Introduced the Iced Blossoming Rose Tea
<
48
Collaborative Sportswear Capsules
Collaborative Sportswear Capsules
Heineken and Kappa Created a Six-Piece #Heineken100 Capsule
<
47
Naturally Tinted Rum Cocktails
Naturally Tinted Rum Cocktails
Chicha's Bluefield Swizzle is Accented by the Butterfly Pea Flower
<
46
Vintage-Themed Beer Labels
Vintage-Themed Beer Labels
Big Lug's Brand Identity Boasts Retro Illustrated Icons
<
45
Witch Trial-Inspired Restaurants
Witch Trial-Inspired Restaurants
The Hex Restaurant is Set in a Modernized Dark-Brick Townhouse
<
44
Tennis Tournament Pop-Ups
Tennis Tournament Pop-Ups
This Wimbledon Pop-Up with Pimm's Allows Attendees to View Matches
<
43
Alcohol-Free Cocktail Bars
Alcohol-Free Cocktail Bars
Seedlip's 'N o l o' Cocktail Bar Serves No-Alcohol & Low-Alcohol Drinks
<
42
DIY Prosecco Popsicles
DIY Prosecco Popsicles
The 'Make Your Own Prosecco Pops' Kit is the Perfect Summer Project
<
41
Frozen Orange Beverages
Frozen Orange Beverages
Burger King Introduced a Frozen Fanta Orange Drink
<
40
Party-Sized Whiskey Buckets
Party-Sized Whiskey Buckets
The Fireball Party Bucket Contains Enough Whiskey for Everyone
<
39
Recycled Water Beers
Recycled Water Beers
NewBrew is the First Recycled Water Beer Crafted in Singapore
<
38
Vibrant Rosé Vials
Vibrant Rosé Vials
'Chewing Gum' Dismantles Some of the Conventional Notions on Rosé Wine
<
37
Canned Female-Targeting Ciders
Canned Female-Targeting Ciders
The Crispin Rosé Slim Cans Focus on Feminine Aesthetics
<
36
Rippling Effect Glasses
Rippling Effect Glasses
nendo Created a Glass Bottles Imitating Natural Water Effects for i-lohas
<
35
Caffeine-Free Tea Energy Drinks
Caffeine-Free Tea Energy Drinks
'Supherb' Uses Asian Herbs to Provide Clean, Caffeine-Free Energy
<
34
Premixed Premium Canned Cocktails
Premixed Premium Canned Cocktails
The Absolut Mixt Raspberry & Lemon Cocktail is Refreshing
<
33
Humorous Drinking-Enablement Ads
Humorous Drinking-Enablement Ads
Heineken's Now You Can Celebrates Drinking Non-Alcoholic Beer
<
32
Sparkling Low-Alcohol Refreshments
Sparkling Low-Alcohol Refreshments
The PRESS Premium Alcohol Seltzer is Free of Artificial Colors
<
31
Refreshing Milk-Based Beverage Pop-Ups
Refreshing Milk-Based Beverage Pop-Ups
Nesquik Celebrates Its Anniversary with a Pop-Up Shop in LA
<
30
Transparent Banana Beverages
Transparent Banana Beverages
Coca-Cola's Banana Milk Drink is Creamy Yet Clear
<
29
Redesigned Pint Glasses
Redesigned Pint Glasses
Camden Town Brewery Put a Spin on Traditional Pint Glasses
<
28
Pirate-Themed Whiskey Tools
Pirate-Themed Whiskey Tools
The New Ship Decanter is an Artistic Glass Boat for Purifying Whiskey
<
27
Rainbow Candy-Topped Slushies
Rainbow Candy-Topped Slushies
Disney's Rainbow Unicorn Memory Refresher is like a Rainbow in a Cup
<
26
Non-Alcoholic Gin Spirits
Non-Alcoholic Gin Spirits
Ceder's is a Non-Alcoholic Gin Made with South African Botanicals
<
25
Cannabis Oil-Infused Beers
Cannabis Oil-Infused Beers
The Cloud 9 Brewing 'High Flyer' Beer was Created with CBD Ultra
<
24
Liver-Boosting Recovery Drinks
Liver-Boosting Recovery Drinks
'Morning Recovery' is Powered by a Potent Asian Medicine Ingredient
<
23
Cold Brew Branding Projects
Cold Brew Branding Projects
Farm Design Gives Califia Farms a Brand New and Vibrant Identity
<
22
Astronomy-Inspired Drinkware Lines
Astronomy-Inspired Drinkware Lines
These Starbucks Mugs & Thermoses are Literally Otherworldly
<
21
Unicorn Beer-Making Kits
Unicorn Beer-Making Kits
Brooklyn Brewshop Unicorn IPA Beer Making Kit is a Magical Experience
<
20
Color-Changing Soda Cans
Color-Changing Soda Cans
Coke Released a Line of Cans That React to a User's Touch
<
19
Portable Beverage-Brewing Bottles
Portable Beverage-Brewing Bottles
Soma's 'Brew Bottle' Makes Coffee and Tea with Minimal Waste
<
18
Cognitive Support Beverages
Cognitive Support Beverages
'Synapse' is a Ready-to-Drink Cognitive Supplement for Energy & Memory
<
17
Canned Drink Cooling Systems
Canned Drink Cooling Systems
Society6 Introduced a Range of Can Coolers for the Summer Weather
<
16
Urban Micro-Vineyards
Urban Micro-Vineyards
Brancott Estate Wines Set Up a Small Vineyard in a London Train Station
<
15
Wood-Framed Japanese Restaurants
Wood-Framed Japanese Restaurants
Hono Izakaya in Quebec Underwent a Luxe Modern Renovation
<
14
Cake-Flavored Protein Shakes
Cake-Flavored Protein Shakes
Ladyboss Lean Protein is an All-in-One Nutritional Shake Powder
<
13
Unique Story-Driven Spirits
Unique Story-Driven Spirits
Voodoo Priest Rum Builds Brand Identity Through Fiction
<
12
Cheerful Lemony Cafe Interiors
Cheerful Lemony Cafe Interiors
Lucas y Hernández-Gill's Choice of Colors Evoke a Bright Cafe Space
<
11
Double-Walled Wine Bottles
Double-Walled Wine Bottles
The Cooleo Bottle Ensures Wine Stay Cool Without a Cooler
<
10
Cocktail-Dispensing Fountains
Cocktail-Dispensing Fountains
Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain
<
9
Artful Cocktail-Making Experiences
Artful Cocktail-Making Experiences
Bombay Sapphire is Encouraging Consumers to "Stir Creativity"
<
8
Mood-Boosting Matcha Beverages
Mood-Boosting Matcha Beverages
'Good Mood Matcha' Spotlights the Uplifting Benefits of Green Tea
<
7
Tubular Cocktail Sets
Tubular Cocktail Sets
Luxerose's Ready-to-Drink Cocktails Target Female Millennial Consumers
<
6
Scratch-n-Sniff Rosé Bottles
Scratch-n-Sniff Rosé Bottles
Cocomero Rosé's Label Smells Just Like Watermelons
<
5
Probiotic Egg Drinks
Probiotic Egg Drinks
'Eggurt' is an Alternative to Drinkable Yogurt That's Free from Dairy
<
4
Convenient Cafe-Style Laundromats
Convenient Cafe-Style Laundromats
The Celsious is a Laundromat in Brooklyn, Owned by Two Sisters
<
3
Coffee Ground Takeaway Cups
Coffee Ground Takeaway Cups
The Kaffree Cup is Constructed from Used Local Coffee Grounds
<
2
Day-Relevant Advertising Campaigns
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
<
1
Refreshingly Modern Branding Projects
Refreshingly Modern Branding Projects
Make Studio Boasts a Playful & Cheery Identity for ffeel:
<