Chandon Provides Consumers with Convenient Wine On-the-Go
Chandon California makes dreams come true with its single-serve wine on-the-go bottle. The product is available under the name 'Chandon Aluminum' and it boasts the company's Sweet Star cuvée. The packaging of the bubbly is made to be both convenient and ecologically conscious.
Celebrating its 45th anniversary, Chandon provides the consumer with a way to enjoy wine on-the-go. In addition, the bottle is made out of 100% recyclable aluminum, making it possible for the company to make its single-serve Sweet Star cuvée available in brick-and-mortar locations that do not sell glass bottles.
The sparkling drink is launching first in New Orleans and Chicago with scheduled further expansion as the year progresses. The wine on-the-go is also available in designed boxes online.
Celebrating its 45th anniversary, Chandon provides the consumer with a way to enjoy wine on-the-go. In addition, the bottle is made out of 100% recyclable aluminum, making it possible for the company to make its single-serve Sweet Star cuvée available in brick-and-mortar locations that do not sell glass bottles.
The sparkling drink is launching first in New Orleans and Chicago with scheduled further expansion as the year progresses. The wine on-the-go is also available in designed boxes online.
Trend Themes
1. Convenient Wine On-the-go - The trend of convenient wine on-the-go bottles provides opportunities for innovative packaging designs and distribution strategies.
2. Eco-friendly Packaging - The trend of eco-friendly packaging in the beverage industry creates opportunities for companies to differentiate themselves and attract environmentally-conscious consumers.
3. Expansion of Single-serve Beverages - The trend of expanding single-serve beverage options opens up opportunities for companies to introduce new flavors and varieties in convenient, on-the-go formats.
Industry Implications
1. Wine and Beverage Packaging - The wine and beverage packaging industry can explore innovative materials and designs to create more convenient and eco-friendly packaging solutions for on-the-go consumption.
2. Sustainable Packaging Solutions - The sustainable packaging industry can collaborate with beverage companies to develop eco-friendly packaging options that meet the needs of on-the-go consumers.
3. Convenience Stores and Retail - The convenience store and retail industry can capitalize on the trend of convenient wine on-the-go bottles by expanding their offerings to attract wider consumer segments.
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