Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain
Laura McQuarrie — July 24, 2018 — Marketing
References: drakeandmorgan & instagram
For the launch of Tanqueray's new orange gin, the brand will be launching a cocktail fountain that pours "Rosy Negronis" made with a combination of the all-new Tanqueray Flor de Sevilla, Belsazar rosé vermouth and Campari. The pop-up alcohol fountain will be set up at The Anthologist in Manchester for a limited time this summer, giving people the chance to discover a summer-inspired reimagining of a classic cocktail.
The opulent fountain provides an indulgent way for consumers to get familiar with the flavors of the new gin product and share their experience, as the fountain is surrounded by a perfectly curated orange-themed display that is highly photogenic.
This activation from Tanqueray recalls other adult drinking fountains, such as the tequila-dispensing 'H2Cuervo' created by Jose Cuervo in celebration of National Tequila Day.
The opulent fountain provides an indulgent way for consumers to get familiar with the flavors of the new gin product and share their experience, as the fountain is surrounded by a perfectly curated orange-themed display that is highly photogenic.
This activation from Tanqueray recalls other adult drinking fountains, such as the tequila-dispensing 'H2Cuervo' created by Jose Cuervo in celebration of National Tequila Day.
Trend Themes
1. Cocktail Fountains - Cocktail fountains offer a unique and indulgent way for consumers to experience cocktails, providing disruptive innovation opportunities for bars and alcohol brands.
2. Indulgent Activations - Indulgent activations such as alcohol fountains and immersive experiences provide a way for brands to attract and engage customers, offering disruptive innovation opportunities for marketing and events industries.
3. Photogenic Displays - Alcohol fountains surrounded by photogenic displays offer opportunities for businesses to create shareable moments for customers and increase social media engagement.
Industry Implications
1. Alcohol Brands - Alcohol brands can innovate by creating unique cocktail fountains to promote new products and attract customers in bars and events.
2. Bars and Restaurants - Bars and restaurants can provide unique experiences for their customers by incorporating cocktail fountains and other indulgent activations, creating a competitive advantage and driving sales.
3. Event Planning - Event planners can incorporate cocktail fountains and immersive experiences to create unique and unforgettable events, attracting clients and providing disruptive innovation opportunities for the industry.
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