Bombay Sapphire is Encouraging Consumers to "Stir Creativity"
Laura McQuarrie — July 12, 2018 — Art & Design
References: bombaysapphire & campaignlive
Bombay Sapphire will soon be launching a unique cocktail-making experience that infuses the drinking experience with art. The experience will invite guests to "stir their creativity" with edible colored paints and flavors of their choosing at the Bombay Sapphire Tonic Wall and visit the pick-your-own garnish garden to top off their customized creation.
To set the scene as an inspiring one for the event, Bombay Sapphire has invited 12 international artists to transform the space into a living piece of art that incorporates the floors, walls and even the furniture. Each night of the event, the space is set to transform before the eyes of guests from a blank canvas to something completely new and unique.
The artful Bombay Sapphire cocktail-customizing experience is set to open soon for a limited time in Shoreditch.
To set the scene as an inspiring one for the event, Bombay Sapphire has invited 12 international artists to transform the space into a living piece of art that incorporates the floors, walls and even the furniture. Each night of the event, the space is set to transform before the eyes of guests from a blank canvas to something completely new and unique.
The artful Bombay Sapphire cocktail-customizing experience is set to open soon for a limited time in Shoreditch.
Trend Themes
1. Interactive Cocktail Experiences - Creating interactive cocktail experiences can be a disruptive innovation opportunity for bars and restaurants to attract new customers and increase sales.
2. Art-infused Dining - Blending art with dining can create a unique experiential opportunity for consumers and a new revenue stream for art galleries and museums.
3. Customization of Consumer Goods - Offering customization options to consumers can be a way for brands to create a personalized, engaging experience for customers and differentiate themselves in the market.
Industry Implications
1. Hospitality Industry - The Hospitality industry can offer artful cocktail-making experiences and interactive experiences to attract consumers and stand out from competitors.
2. Art Industry - Art galleries and museums can take advantage of artful dining experiences to generate new revenue streams and engage with younger audiences.
3. Consumer Packaged Goods Industry - Brands in the Consumer Packaged Goods industry can offer customization options to create a unique experience for their customers and increase customer loyalty.
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