Yakult's Drink Vending Machines Share Common Japanese Phrases
Laura McQuarrie — July 20, 2018 — Marketing
References: yakult.co.jp & thedrum
On top of making its health beverages available to the public through drink vending machines, Yakult is also sharing the gift of language by teaching common Japanese phrases at the same time.
The interactive vending machine set up in the UK gives people the chance to reward themselves for attempting to speak Japanese with a free bottled drink. To begin, the touchscreen prompts people to film their experience and share it on social media, then gives them the chance to select the phrase they would like to learn—including essentials like "hello" and "good morning."
The engaging drink vending machine is set to travel across the UK over the next few months, making appearances at special events like the Festival of Curiosity.
The interactive vending machine set up in the UK gives people the chance to reward themselves for attempting to speak Japanese with a free bottled drink. To begin, the touchscreen prompts people to film their experience and share it on social media, then gives them the chance to select the phrase they would like to learn—including essentials like "hello" and "good morning."
The engaging drink vending machine is set to travel across the UK over the next few months, making appearances at special events like the Festival of Curiosity.
Trend Themes
1. Interactive Language-teaching Vending Machines - The use of interactive vending machines for language teaching can revolutionize language learning and increase accessibility.
2. Gamification of Language Learning - Language learning can be gamified through innovative vending machines, providing incentives to engage and learn.
3. Smart Vending Machines - The use of smart vending machines with touchscreens and social media integration can enhance customer experience and engagement.
Industry Implications
1. Language Learning Industry - Interactive vending machines can disrupt traditional language learning methods and make it more accessible to the general public.
2. Vending Machine Industry - Innovative vending machines that offer language teaching and gamification can revolutionize the vending machine industry and attract new customers.
3. Social Media Marketing Industry - Vending machines with social media integration can provide innovative marketing opportunities and increase brand awareness.
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