Voodoo Priest Rum Builds Brand Identity Through Fiction
Justin Lam — July 24, 2018 — Lifestyle
References: copper-and-brave.de & thedieline
Originally crafted as a Christmas present for clients and production partners of Braue, Voodoo Priest rum has grown into an exclusive rum that features incredibly unique packaging. Unlike most spirits, which define themselves with an air of realism and focus on the natural world, Voodoo Priest rum builds its brand story around a fictional story involving an alternative steampunk world, rare alcoholic artifacts and parallel universes of Victorian England. This focus on a fictional backstory is key to the spirit as the brand behind it, Copper and Brave, aims to tell a story with each glass.
To tie into the story and aesthetic of the spirit the bottle comes adorned with typical items used in voodoo rites. These items include feathers, pearls and a chicken foot amulet. The bottle also includes a vial of ritual-powder that will spark if sprinkled over ignited Voodoo Priest rum.
To tie into the story and aesthetic of the spirit the bottle comes adorned with typical items used in voodoo rites. These items include feathers, pearls and a chicken foot amulet. The bottle also includes a vial of ritual-powder that will spark if sprinkled over ignited Voodoo Priest rum.
Trend Themes
1. Storytelling Packaging - Opportunity for spirits brands to differentiate themselves by creating unique packaging that tells a compelling story.
2. Fictional Brand Story - Brands can build a strong identity and engage consumers by crafting a fictional backstory for their products.
3. Alternative Aesthetic - There is potential for spirits brands to disrupt the market by adopting alternative aesthetics, like steampunk, to create a distinctive brand image.
Industry Implications
1. Spirits - Opportunity for spirit brands to innovate in packaging and marketing strategies to stand out in a competitive market.
2. Branding - Branding agencies can help clients create fictional brand stories that resonate with consumers and build brand loyalty.
3. Design - Designers can explore alternative aesthetics, such as steampunk, to create unique packaging and product experiences for spirits brands.
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