The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
Laura McQuarrie — July 12, 2018 — Marketing
References: orangina.eu & adsoftheworld
Orangina is a lightly carbonated beverage that is made with a combination of carbonated water, citrus juice and orange pulp—as the beverage is best enjoyed after the package's contents have been shaken, the Orangina Wiish Box was created to encourage this simple step for optimal enjoyment.
As consumers can sometimes forget to give the can a shake, Orangina developed a talking can design based on a "mooh box," which plays a "moo" sound when touched or when an object is rotated. Orangina put its own inventive spin on the idea with the Wiish Box, promising that consumers will be able to wake up a genie and get a wish granted through the magical drink packaging system.
As consumers can sometimes forget to give the can a shake, Orangina developed a talking can design based on a "mooh box," which plays a "moo" sound when touched or when an object is rotated. Orangina put its own inventive spin on the idea with the Wiish Box, promising that consumers will be able to wake up a genie and get a wish granted through the magical drink packaging system.
Trend Themes
1. Smart Packaging - Disruptive innovation opportunity to incorporate interactive elements into packaging design to enhance consumer experience.
2. Multisensory Marketing - Disruptive innovation opportunity to leverage sound and touch to engage consumers and create memorable brand experiences.
3. Gamification - Disruptive innovation opportunity to integrate game-like features into product packaging to incentivize consumer engagement and drive brand loyalty.
Industry Implications
1. Beverage - Disruptive innovation opportunity to revolutionize beverage packaging with interactive designs that create excitement and delight consumers.
2. Consumer Electronics - Disruptive innovation opportunity to incorporate talking or interactive elements into electronic devices to enhance user experience and differentiate products.
3. Marketing and Advertising - Disruptive innovation opportunity to utilize multisensory marketing techniques to capture consumer attention and create more impactful brand messaging.
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