Ginjan Introduces a Traditional West African Beverage to the US
Laura McQuarrie — July 5, 2018 — Lifestyle
References: drinkginjan & foodbusinessnews.net
At the Summer Fancy Food Show, Ginjan offered a look at how it is revitalizing a traditional 1,000-year-old West African beverage recipe and breaking into the United States market.
The organic, non-GMO cold-pressed beverage is made with a high-quality combination of ginger, pineapple, lemon, vanilla, anise and cane sugar. The versatile product is sold in a ready-to-drink bottled format, although it may be consumed hot, mixed into cocktails or combined with milk to make a flavorful latte. Due to the way the product is processed with HPP, the nutritional value of the organic ingredients in Ginjan are maintained.
Consumers who are looking to further explore the nuances of Middle Eastern cuisine are now showing an interest in unique flavors from West Africa.
The organic, non-GMO cold-pressed beverage is made with a high-quality combination of ginger, pineapple, lemon, vanilla, anise and cane sugar. The versatile product is sold in a ready-to-drink bottled format, although it may be consumed hot, mixed into cocktails or combined with milk to make a flavorful latte. Due to the way the product is processed with HPP, the nutritional value of the organic ingredients in Ginjan are maintained.
Consumers who are looking to further explore the nuances of Middle Eastern cuisine are now showing an interest in unique flavors from West Africa.
Trend Themes
1. West African Beverages - Introducing unique West African flavors and traditions to the US market presents opportunities for disruptive innovation in the beverage industry.
2. Ready-to-drink Beverages - Creating innovative, versatile, and healthy ready-to-drink beverage options using high-quality ingredients can meet the growing demand for convenient, nutritious, and flavorful drinks.
3. Ethnic Beverages - Responding to the global consumer trend of seeking new and authentic culinary experiences by introducing ethnic beverages to the market presents opportunities for innovative and disruptive beverage products.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the growing trend of ethnic and healthy beverages to create innovative and disruptive products and to expand their customer base.
2. Organic Food Industry - The organic food industry can expand by incorporating unique and traditional flavors from other cultures to create new and innovative products that appeal to consumers' desire for authenticity and health.
3. Hospitality Industry - The hospitality industry can incorporate exotic beverage options such as Ginjan to their menus as a way to offer guests a unique and authentic experience while catering to the growing demand for healthy, organic, and unusual drinks.
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