Dunkin' Donuts is Developing a 'Coffee Porter' with Harpoon Brewery
Laura McQuarrie — July 25, 2018 — Lifestyle
References: boston
Harpoon Brewery is working with Dunkin' Donuts on the development of a Coffee Porter, which is set to be released in the fall when consumers will be seeking out coffee beer products. The Coffee Porter is set to be available in both canned and bottled formats, with packaging featuring the brand's iconic color scheme. The coffee beer is brewed with Dunkin’ coffee and is said to have a taste that is smooth, roasty and malty. To play up the inclusion of coffee during the brewing process, the packaging labels are set to have descriptive panels that mimic the graphic elements on the takeout cups from the chain.
Previously, Dunkin' Donuts teamed up with Wormtown Brewery on the DDark Roasted Brew, which also prominently featured Dunkin' Donuts' own dark roast beans in the brewing process.
Previously, Dunkin' Donuts teamed up with Wormtown Brewery on the DDark Roasted Brew, which also prominently featured Dunkin' Donuts' own dark roast beans in the brewing process.
Trend Themes
1. Coffee Beer Trend - The rise of coffee beer products opens opportunities for collaboration between coffee chains and breweries to create unique and enticing flavor profiles.
2. Branded Alcoholic Beverage Trend - The trend of coffee chains partnering with breweries for alcohol collaborations creates a new revenue stream and allows for further brand recognition.
3. Packaging Design Trend - The use of packaging that mimics the graphic elements on takeout cups creates an immersive and recognizable brand experience for consumers.
Industry Implications
1. Food and Beverage Industry - Collaborations between coffee chains and breweries present a lucrative opportunity for unique product offerings and increased revenue.
2. Alcoholic Beverage Industry - The rise of branded alcoholic beverages opens opportunities for both established and emerging breweries to expand their product lines and tap into new markets.
3. Packaging Industry - The demand for packaging that creates an immersive and recognizable brand experience presents a new area of growth for packaging designers and manufacturers.
1.8
Score
Popularity
Activity
Freshness
