'Good Mood Matcha' Spotlights the Uplifting Benefits of Green Tea
Laura McQuarrie — July 25, 2018 — Lifestyle
References: goodmoodmatcha & thedieline
London's Good Mood Matcha shares the benefits of authentic Japanese green tea from Kyoto with consumers in a convenient, ready-to-drink format.
Ceremonial-grade matcha has been served in Japan for centuries, but it has only been within the last few years that it has come to the attention of North American consumers, particularly for its numerous health benefits. While consumers have come to know that it is energizing and rich in antioxidants, Good Mood Matcha spotlights the uplifting qualities of green tea from Japan.
Good Mood Matcha's bottled, takeaway and single-serve products feature branding and packaging from 'by north,' which takes inspiration from paper cutouts and the mesmerizing motion of the colorful green tea powder as it is stirred into water.
Ceremonial-grade matcha has been served in Japan for centuries, but it has only been within the last few years that it has come to the attention of North American consumers, particularly for its numerous health benefits. While consumers have come to know that it is energizing and rich in antioxidants, Good Mood Matcha spotlights the uplifting qualities of green tea from Japan.
Good Mood Matcha's bottled, takeaway and single-serve products feature branding and packaging from 'by north,' which takes inspiration from paper cutouts and the mesmerizing motion of the colorful green tea powder as it is stirred into water.
Trend Themes
1. Authentic Japanese Matcha - Disruptive innovation opportunity: Develop new matcha-based products that highlight the unique flavor and health benefits of authentic Japanese matcha.
2. Ready-to-drink Matcha - Disruptive innovation opportunity: Create convenient, ready-to-drink matcha beverages that cater to the growing health-conscious and on-the-go consumer market.
3. Uplifting Green Tea - Disruptive innovation opportunity: Explore the potential of green tea as an ingredient in mood-boosting products that promote mental well-being and relaxation.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporate matcha into different beverage categories to offer consumers a wider range of matcha-based options.
2. Health and Wellness Industry - Disruptive innovation opportunity: Develop new functional products that tap into the health benefits of matcha, such as matcha-infused snacks or beauty products.
3. Packaging Industry - Disruptive innovation opportunity: Design eco-friendly and visually appealing packaging solutions that enhance the consumer experience of matcha beverages.
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