Coke Released a Line of Cans That React to a User's Touch
Ellen Smith — July 10, 2018 — Lifestyle
Coca-Cola's color-changing soda cans are providing consumers with an interactive and memorable cool down experience, as the drink brand released a line of these thermochromatic ink-infused bottles throughout Turkey for the summer months.
These unique cans react when touched by a consumer, offering a personalized experience with every sip. The design on the cans features an illustration of a few white ice cubes. When the can is warmed by the drinker's touch, the white ice cubes change hues, appearing blue.
According to the brand, this color-changing can reminds the drinker of the freshness of the Coca-Cola brand, offering a tech-infused experience that conveys the great taste in an aesthetically pleasing manner that's refreshing and creative.
These unique cans react when touched by a consumer, offering a personalized experience with every sip. The design on the cans features an illustration of a few white ice cubes. When the can is warmed by the drinker's touch, the white ice cubes change hues, appearing blue.
According to the brand, this color-changing can reminds the drinker of the freshness of the Coca-Cola brand, offering a tech-infused experience that conveys the great taste in an aesthetically pleasing manner that's refreshing and creative.
Trend Themes
1. Color-changing Packaging - Exploring the use of thermochromatic ink in packaging design to create interactive and personalized consumer experiences.
2. Interactive Beverage Design - Incorporating touch-reactive elements into beverage packaging to elevate consumer engagement and provide a unique drinking experience.
3. Aesthetically Pleasing Tech-infused Packaging - Combining technology and design to create visually appealing packaging that enhances brand perception and conveys product freshness.
Industry Implications
1. Beverage Packaging - Opportunity to innovate by incorporating thermochromatic ink in beverage packaging to create interactive and visually appealing designs.
2. Beverage Industry - Exploring the use of touch-reactive elements in beverage packaging to disrupt the market and differentiate products based on consumer engagement.
3. Design and Packaging - Utilizing technology and design principles to create innovative and visually captivating packaging solutions across various industries.
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