Virtuous Pie and Phantom Beer Launched a Unique Pineapple Beer
Laura McQuarrie — July 18, 2018 — Lifestyle
References: virtuouspie & instagram
Virtuous Pie is a Canadian fast-casual restaurant serving plant-based pizzas and house-made ice cream that has previously taken part in collaborations with a focus on flavor experimentation—in partnership with Phantom Beer Co., Virtuous Pie is now introducing a unique new pineapple beer.
The collaborative 'Virtuous Pineapple IPA' is made with Virtuous Pie's proprietary pizza flour and El Dorado hops, which helps to give the beer its pineapple and citrus aroma. During the making of the beer, Phantom Beer Co. opted not to add any fruit to the mixture, which is said to create a "slight bitterness that's balanced by juicy sweetness."
The Virtuous Pineapple IPA can be identified by its brightly colored pop art-style label, which boasts a dynamic primary color scheme and Ben-Day dots that mimic an old printing process.
The collaborative 'Virtuous Pineapple IPA' is made with Virtuous Pie's proprietary pizza flour and El Dorado hops, which helps to give the beer its pineapple and citrus aroma. During the making of the beer, Phantom Beer Co. opted not to add any fruit to the mixture, which is said to create a "slight bitterness that's balanced by juicy sweetness."
The Virtuous Pineapple IPA can be identified by its brightly colored pop art-style label, which boasts a dynamic primary color scheme and Ben-Day dots that mimic an old printing process.
Trend Themes
1. Flavor Experimentation in Beer Brewing - Disruptive Innovation Opportunity: Explore unique flavor combinations and ingredients in beer brewing to create new and exciting taste experiences.
2. Plant-based Beer Options - Disruptive Innovation Opportunity: Develop innovative plant-based beers that cater to consumers seeking alternative beer options.
3. Collaborative Breweries - Disruptive Innovation Opportunity: Encourage partnerships between breweries and restaurants to create exclusive beer offerings that showcase unique ingredients.
Industry Implications
1. Craft Beer Industry - Disruptive Innovation Opportunity: Align with restaurants to create collaborative craft beers that appeal to a broader customer base.
2. Plant-based Food Industry - Disruptive Innovation Opportunity: Combine plant-based food and beverage offerings to cater to the growing demand for sustainable and vegan-friendly options.
3. Artisanal Food and Beverage Packaging - Disruptive Innovation Opportunity: Create visually appealing and eye-catching packaging designs that stand out on store shelves and pique consumer interest.
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