MatchaBar's 'Hustle' is a Natural Energy Drink Powered by Green Tea
Laura McQuarrie — July 19, 2018 — Lifestyle
References: matchabarnyc & foodandwine
MatchaBar is now adding to the many ceremonial-grade matcha products that it offers with 'Hustle,' an all-new sparkling energy drink.
The natural matcha energy drink is offered in an Unsweetened variety, as well as Original, which contains cane sugar. The ready-to-drink tea-based energy product sets itself from other kinds of drinks that are consumed for their energizing properties with a better-for-you formula. This is exemplified by the fact that matcha contains l-theanine, an amino acid that helps to counter some of the undesirable side effects of consuming caffeine.
MatchaBar recently shared that it has just completed an $8 million Series A round with support from numerous celebrity backers, including Diplo, Von Miller, Billie Eilish and Ansel Elgort, who join other celebrity investors like Drake, who became involved in the brand last year.
The natural matcha energy drink is offered in an Unsweetened variety, as well as Original, which contains cane sugar. The ready-to-drink tea-based energy product sets itself from other kinds of drinks that are consumed for their energizing properties with a better-for-you formula. This is exemplified by the fact that matcha contains l-theanine, an amino acid that helps to counter some of the undesirable side effects of consuming caffeine.
MatchaBar recently shared that it has just completed an $8 million Series A round with support from numerous celebrity backers, including Diplo, Von Miller, Billie Eilish and Ansel Elgort, who join other celebrity investors like Drake, who became involved in the brand last year.
Trend Themes
1. Natural Energy Drinks - As consumers prioritize healthier lifestyles, the demand for natural energy drinks will continue to rise.
2. Tea-based Products - Tea-based energy drinks like MatchaBar's 'Hustle' offer a unique differentiation among energy drink options.
3. Celebrity-backed Brands - Investing in celebrity-backed brands like MatchaBar presents opportunities for brand awareness and potential growth.
Industry Implications
1. Beverage Industry - The beverage industry can explore launching more healthier energy drinks based on natural ingredients, such as MatchaBar's Hustle.
2. Fitness Industry - Natural energy drinks like Hustle can appeal to consumers in the fitness industry who seek healthier alternatives to traditional energy drinks.
3. Celebrity Entrepreneurship - The success and popularity of MatchaBar and other celebrity-backed brands provide opportunities for other celebrities to explore entrepreneurship and brand partnerships.
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